The Reverie Brought By Sister Furong To The Chief Financial Officer

First, she pinpointed her selling point.

Sister Furong had been deliberate and deliberate before she appeared.

The hot S shape, with the slogan of the Furong sister, has grabbed the eyeballs of the younger generation of netizens.

She knows her strengths well and knows what the market needs, so after careful planning, she highlights two highlights of S's body and publicity.

As a result, she succeeded.

But at present, many enterprises do not know or even know what is a selling point, and do not seriously research and develop their products.

The same woman, sister Furong succeeded, how many women who want to be famous are resenting themselves.

As everyone knows, every woman has their own characteristics, but they have not deeply explored their wealth.

The same products, some popular in the market, popular, and some are unknown.

If our red collar suit is sold, the selling point is the classic, noble and successful man's business brand.

Make it stand out in many suits brand, and become a successful brand clothing for men's business activities.

Therefore, the success of the product in the market is not the product itself, but how to identify the selling point of the product. It is very important.

According to the needs of the market and the psychology of consumers, we must find a product that is probably not perfect.

Two, she found the right customer.

Sister Furong's worshipers are a group of young netizens.

There are nearly 100 million Internet users in China, of whom young people account for more than 70%.

How big a group it is! Smart sister Furong, while making sure of her selling points, is also identifying her own admirers.

On the campus BBS of Peking University and Tsinghua University, there are thousands of people waiting anxiously for the appearance of frjj. Her latest pictures and comments are always pmitted to the ends of the earth by mass of students, such as mass mail, MSN, QQ, mobile phone message and so on at the first time. As long as she is on the campus of Tsinghua University and Beijing University, even if she is riding through a hurry, she will be lucky to see her fans immediately rush to any computer that can access the Internet. In BBS, she will report with great excitement the experience of only a few seconds.

On the one hand, these intelligent students, shocked by the great differences between sister lotus's photos and the beautiful characters, set up Furong religion with a mixture of weird mentality and consciously joined the fans group of Furong's sister. They followed the photo of Furong elder sister as a disciple of Ding Chunqiu's disciples.

It is clear how accurate the consumer group chosen by Sister Lotus is.

But our company is not so smart as sister Furong.

Market positioning is not correct, do not know who to sell their products, some products and advertising appeals vague and broad, some are too narrow, some are misplaced.

The author has worked in a wholesale selling company of genuine audio-visual products. The product location is very broad, and consumers are the group of consumers who consume all genuine audio-visual products. As a result, advertising investment is innumerable, marketing teams are flying all over the sky, and sales performance has been wandering at a low level.

Later, the strategy was adjusted, the product was subdivided and packaged, and consumers were divided into children, adolescents, adults, old people, bodybuilding, learning, encyclopedia, automobile CD, gifts, etc. after sorting out the different products and making clear the demands and objects of the products, different marketing strategies were taken according to different consumption levels, and the sales volume increased by more than five times in those years.

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Three, she found the right medium.

Imagine that TV and newspapers will create today's sister Furong? The answer is No.

So Sister Lotus's intelligence is also that she has chosen to sell herself the most suitable medium.

The entry threshold of the Internet is low, and there is hardly any cost. There will be no restrictions. The Internet is quietly subverting the traditional culture, just like Mu Zimei's subversion, forming a unique subculture.

Net worms are most fond of her products.

Throughout many of our businesses, we spend a lot of advertising fees every year, but we just hear the thunder and the rain.

One of the most important reasons is not selecting the right advertising media.

And Sister Lotus chose the right way. Shouldn't our company learn from her?

Four, she found a good way to prolong her life.

From Internet information, we also see that the rhetoric of criticism and slander is very wet. This will be a negative aspect to Sister Lotus, who is in the purple era. It will delay or even kill her network life.

Fortunately, sister Furong is not stupid. She has won more sympathy from the insults and the real and good things that have been harmed.

She is like a real talented cat. When you use her knitting ball to amuse her, she also realizes her happiest life. She tries hard to defend herself, to continue herself, and even to set off another wave of chase craze.

Oxford management review [oxford.icxo.com]

What is our company? According to the authoritative investigation, there are 100 000 private enterprises in China every year.

Three or five years have become the fatalism of Chinese enterprises.

Some people summed up the eight major causes of death in China's enterprises. They believed that enterprises died in Shun, died of love, died in brokers, died in the media, died in corporate politics, died in rash advance, died of psychological imbalance, and died of non-compliance with the rules of the game.

Why do these enterprises not learn from sister Furong and become a centenary shop? They should be careful and careful to do their work, conscientiously do it, and do things in a down-to-earth manner. They are often disadvantaged, so that enterprises can truly grow and thrive.

Above is my experience of learning lotus sister.

Talented people