Textile Enterprise "42 Allocated Gold" Marketing Treasure

When the textile industry develops to a certain stage, product diversity and service differentiation among enterprises become the important criteria for customers to choose and differentiate.

Products can best capture the hearts of customers.

Products are the most important chips to attract customers.

Guangzhou Beijiang Textile Co., Ltd. is the first domestic cowboy fabric to be used as a high-end brand

First of all, Beijiang textile pays great attention to detail in raw material procurement and finishing.

Beijiang textile will melt the high-end into every detail, not only from raw material selection to production technology, from fabric finishing to sample making, but also shows the exquisite and unusual appearance of the high-end products of Beijiang.

The designer will make a pamphlet on all the samples and every trousers edition, and record the materials, washing water, and even the selling points of the products accordingly, giving the customer the most intuitive and vivid display.

Qin Gang said that such a trouser version of Beijiang textile almost every half a year to develop one hundred, seasonal series of development pay more attention to detail changes, is to accurately cater to the market, and even guide the market.

In addition, in the textile and garment accessories enterprises, the product "detail strategy" is more vividly reflected.

Small accessories often have great potentials.

Chuang Ming Zhang, deputy general manager of Guangdong Wing Hang ribbon Co. Ltd., said that the innovation of excipient products is mostly the details of the changes, such as the jacquard process is more elaborate than before, and the skipping ribbon can choose different needle jumping positions according to customer requirements. Do not underestimate these subtle changes, they will bring great convenience to customers.

For example, the three major categories of new products in the new products of Heng hang ribbon are color, ribbon, ribbon and special ribbons. They are not only products with small market supply, differentiated products from traditional products, but also various specifications and low prices, and they also grasp the diversified needs of clothing brands in detail.

Service is the best added value.

Besides meticulously crafted on products, the meticulous care of subsequent services has become the key to textile enterprises. The comprehensive and considerate service is the best added value of products.

Initially contacted with Shanghai Ding Tian Textile Co., Ltd., the promise of short delivery time, low order quantity and fast fashion, and so on, started from a young age, but brought great convenience and thoughtful service to customers. It attracted the eyes of many people. Focusing on product design and research and development, Ding Tian textile is one of the first batch of textile enterprises that have been operating in a comprehensive and efficient ERP system in China.

With the development of the industry and the increasing demand of customers, the service of the day textile has been praised by the high-end customers both at home and abroad.

Ding Tian attaches great importance to the contractual relationship with customers. If it is a product specially developed for a client, it will provide protection for this day. Products will not appear in the exhibition hall.

In addition, there is a way to protect our own design patents and intellectual property rights.

At the Texworld France exhibition, the products on the day were over $5 per meter. First, we removed some customers from low-end products from the price to protect the positioning of high-end products. On the other hand, all customers who had cooperative intentions with the day, those who needed to provide product samples for the day, and the clients who finally reached a cooperation fact, signed a confidentiality contract with the day. The contract stipulates that the compensation for the leakage or plagiarism of a fabric is more than $100 thousand.

The strength embodied in the practices and practices of the day has made many foreign customers re recognize the Chinese textile enterprises, breaking the unfair treatment of the original "international exhibition's most afraid of Chinese enterprises", and also letting foreign customers see the meticulous service of Chinese textile enterprises.

More and more textile enterprises have realized the importance of service.

Liu Ruitu, general manager of Shanghai Nande Textile Technology Co., Ltd., Nanliang group, said that Nanliang's functional fiber has its own production base, with complete product types and short supply time, which can provide more convenient services for customers.

"This is very important."

Liu Rui said, in addition, good product brand building is also an aspect of increasing the added value.

"Nanliang every fiber product has its own brand, which will help customers separate and remember different characteristics of products. They also cooperate with upstream weaving enterprises to recommend new products to consumers and expand brand influence."