Vogue And Market Consideration: Pioneer Design Release Platform

Surface accessories

Enterprises often face such embarrassment: R & D team has invested a lot of costs, but hard to develop product lines, but it is hard to get.

Brand customers favor; even if the product is in line with the trend, it is difficult to get customers' trust and escape from the fate of being choosy.

And the face auxiliary material enterprise behind, is the increasingly fierce competition environment.

Young

We have to face the fact that we are stranded in capital and resources.

The idea has no chance to be realized. Wu Yi has no place to perform, or works that he thinks is very good, but it is hard to turn into a product with certain sales volume.

and

Behind them is the expansion of new talent and the expansion of talent.

These problems have been plaguing suppliers of surface accessories.

It is difficult to avoid the thorny problems.

The alliance's "pioneer design release" platform seems to provide a feasible solution for these problems: through the cooperation between the accessories enterprises and the fashion designers, the "two-way commercialization" should be carried out so that the garment designers can carry out the excipient products from the perspective of the users of the accessories.

In the process of cooperation, fashion designers add more fashion expression to accessories and accessories, and enterprises provide funding and resources support for designers.

Implement design ideas.

And the pioneer of professional brand customers.

The publishing platform is tested by the eyes of customers and the market.

Fashion and product

The marketability of the work.

Under the impetus of "two way commercialization", enterprises with surface accessories

They can get their respective commercial value through cooperation.

Zhang Wei, Secretary General of the China Fashion alliance organizing committee, further stated that "the designer League" and "supplier alliance" of the Chinese fashion alliance are the main body of the two way commercialization. The "pioneer design release", which is directly aimed at clothing brands and buyers, is an important platform for two-way commercialization.

Suppliers of surface accessories: from "selling" to "shopping guide"

Most of the sales staff of the face accessories business think that from the day of marketing, they have to start looking at the "face" of the clothing brand, and send their products to the past, waiting for the fate of being chosen or abandoned.

At this time, their status is "salesmen".

Some more

The position of the enterprise is to make the customer's "proofing machine". Customers are like the brain, thinking,

Surface accessories enterprises are like hand and foot, making and producing.

Under such circumstances, the ancient precept of "those who work hard and govern people by labour" can be more real.

Whether it is "salesman" or "proofing machine", under such an identity, accessories enterprises always do not grasp the initiative of the market.

For this reason, the Chinese fashion alliance hopes to change the concept of enterprises and enhance the fashion and expressiveness of the products through the cooperation between the accessories enterprises and the fashion designers.

To build a more trusting and mutually beneficial cooperation state for the enterprises and clothing brands, and let the sales mode of the noodle and accessories enterprises gradually shift from "selling" to "shopping guide".

: use

Picking up commercial flowers

The disconnect between design and market in fashion designers is also expected to improve in this cooperation mode.

At present,

The alliance has signed a cooperation agreement with more than 20 cutting-edge designers to help them.

To establish cooperation with allied suppliers, with proper promotion methods, to better achieve marketization and commercialization of design.

Zhang Wei pointed out that

The maturity needs a process. In the face of the test of the market, most designers have experienced the process from "homework" to "work" and then to "commodity".

China Fashion alliance is committed to making incubators for young designers to accelerate the pformation of designers' products to commodities, so that more designers can pick up the flowers of design.