Interview With MS. Xie Ming, Deputy Director Of The Organizing Committee Of Jiangsu International Fashion Festival

Once a year, a regular new Jiangsu international costume festival will be held as a guide.

Bridge up brand and fashion

Interview with the deputy director and Secretary General of the Organizing Committee of Jiangsu International Fashion Festival.

What is the most intuitive feeling of this Expo? What is your experience in organizing exhibitions?

Xie Ming: this Expo is very rewarding.

Over the past twelve years, more and more brand awareness of Jiangsu garment enterprises has been strengthened. Many enterprises have a profound understanding of brands and even a hundred years of development. In the past, Jiangsu's textile and garment industry was mainly manufacturing, and two now emerged Bosideng, sunshine, Yalu, snow bamboo and many other Chinese famous brands and even world famous brands.

In addition to these old brands, this year's "Ai Ju rabbit" met with consumers for the first time. As a sponsor of the opening dinner, the wonderful show on the scene left a deep impression on everyone.

The black peony group launched its business casual men's special shop at the exhibition.

In addition, the new local brands such as Alston, Su pie, embroidered mother and so on are also coming through the exhibition.

All these indicate that more and more Jiangsu brands want to go out through the fashion festival.

This year's clothing festival and Expo in the overall planning and supporting activities design topics such as innovation, integration, upgrading, brand image and other topics as a top priority, and actively guide the textile and garment enterprises to take independent innovation, independent design, original brand of the road, so that the clothing festival and Expo for the traditional industry to inject new connotation, to provide new impetus for the pformation mode, more professional, mature, more pragmatic and innovative, achieved excellent results, and effectively promoted the upgrading and development of the industry.

Regardless of size and influence, the current clothing festival is a significant event in the history of Jiangsu textile and fashion show.

In the future, the Jiangsu International Fashion Festival will re write the new magnificent poetry in the new ten years of the new century.

"Brand Jiangsu" and "fashionable Jiangsu" are the purposes of the Jiangsu International Fashion Festival. How are these two aspects implemented effectively this year?

Xie Ming: brand and fashion are inextricably linked. If there is no fashion, it is always just a manufacturer and can not catch up with the fashion industry. After several years of accumulation, this year, the fashion creative week of Jiangsu was first launched this year, with satisfactory results.

First, it played the role of communication. Designers like Yao Feng and Cai Yihui communicated with everyone about the design concept.

Second, we have promoted the growth of the design team of the clothing industry in Jiangsu. Over the years, we have also developed a group of creative design talents, but we must further increase the capabilities of these people.

We have already started, but we need to strengthen it.

Third, expand cooperation with international designers such as Hongkong and Taiwan. Many enterprises are aware of the importance of design. The designers of Hong Kong and Taiwan represented by Pan Daili are characterized by succinct, fashionable, exquisite fabrics and exquisite workmanship, which are very suitable for the Jiangsu market.

This show can be successful. Thanks to the support of Hongkong TDC and the Taiwan Textile Development Association, we have brought us the most influential designers in Taiwan.

Jiangsu international clothing festival is a local exhibition. The cultivation of brand can not only result without process, but must go from the region to the whole country, so that we can go to the world.

Our aim is to cultivate the brand of Jiangsu and hold so many sessions. We have been supported by the provincial Party committee and the provincial government. Every year, four teams from the provincial government and the provincial government will come to the scene to congratulate them.

Our organizing committee is also a policy to implement the provincial and provincial governments and is an effective measure for the adjustment of Jiangsu's industrial structure.

With the efforts of all parties and the active participation of enterprises, we have full confidence in the future.