US Brand Clothing "Wear Now" Strategy Postpones Autumn Listing

Many retailers in the United States adopt a strategy of "getting through" in order to better connect customers with sales and seasons.

They did not take off their summer clothes as early as they did in previous years, but postponed them.

If you bought clothes at the Abercrombie&Fitch brand store at this time last year, you would think of looking for shorts at the back of the store, clearing up, leaving only a few sizes.

You will be luckier this year: shorts are displayed in front of you, in full price promotions, for customers, and for lots of goods.

Such a change is not a coincidence.

It reflects the so-called "current wear" strategy, because retailers from Abercrombie to its rival Aeropostale and DELL are striving to better connect customers with shopping malls.

Eric Keni, a spokesman for New Albany, a Ohio based company, said that in Abercrombie, shorts, skirts and women's clothes were mixed with jeans, and sweater as a part of the classification of the company's return to school season, giving customers more choices.

Keni said, "more and more signs of" on the wear "can be seen in stores, and are more suitable for climate requirements.

When you start shopping, you think of jeans and sweaters.

But there is also a high temperature of 32 degrees Celsius outside.

We hope to have goods that are more suitable for the climate.

Growing retail is becoming more and more focused.

This is a big trend. "

Mindy Meades, chairman of Aeropostale, said in an interview that Aeropostale started earlier this season with short sleeved shirts.

"Our sales are very"

These days, especially the recession has led to a reduction in the consumption budget, and customers are more inclined to buy according to demand.

Analysts say retailers are trying to cope with this situation and deal with outdoor weather.

Part of the idea is that the strategy is changing the traditional way - retailers hoarding goods one or two quarters ago - to help increase profit margins.

Analysts said that when they put on their coats and sweaters in the hot summer, they meant less space for shorts and so on. This is the period when hot weather clothes are in great demand.

Ironically, in the past, those goods that were adapted to demand were always cleared up and evacuated to the back of the store.

John Ron, from Kurt Salmon Associates, a consultancy, said: "retailers have been very focused on managing their inventory in the past 18 months.

That does not mean reducing inventories.

Rather, they look for opportunities to get the best retail at the highest possible profit. "

"Current wear strategy can better integrate demand and supply.

It provides a great help to retailers in terms of profits, "John Ron said.

Shopping malls strengthen sales to attract customers who return to school.

In the return to school shopping season, the new strategy means a change in time.

Keni said that compared with last June, Abercrombie started selling their homecoming season in mid July this year.

Aeropostale said that their return to school shopping season sales were delayed by one week this year and delayed a little time to send sweaters to all stores.

Messi's high-end shopping mall, DELL, has postponed the return to school shopping season this year. Most of the new products arrived in stores in July and August. In July, it was a pitional period (more thin and hierarchical). August was all autumn clothing, said Karistina Kathy, the regional purchasing manager of the company.

Because they found that most customers bought a week ago.

A survey from shopping website Price Grabber showed that 51% of customers plan to purchase at the last minute of the return to school shopping season.

Casey said, we try to keep the balance, put the newly listed autumn suits in the market, and provide more goods for the customers.

L.e.i. jeans and Anne Klein apparel manufacturer Jones Apparel group has stopped sending sweaters to the mall in August, and President Wesley Card said in an interview: "we wear them in summer."

He also mentioned that thin clothes were being sent to the mall.