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Shishi Brand Clothing Enterprise "Original + Buyer" Two Pronged Approach

2010/8/25 10:08:00 82

Since this year, Shishi brand clothing enterprises have introduced the "buyer brand" format, and have not completely lost the original brand clothing and the research and development of their own style. Instead, they have gone out of the road of "original + buyer".

This year, two new brands, "new British classics" and "British upstarts" have been launched.

Two new brands targeted at new consumer groups have been launched for only seven months. At present, franchisees and direct stores have more than 100 outlets each.

The two brand designs of AI Deng Bao are "buy", namely "buyer brand".

But the original brand of AI Deng Bao casual men's wear is also well sold. After the banner of some foreign style income, its original brand influence has not only weakened but intensified, showing the effect of "brand gathering".

Yesterday, according to the chairman of the company Tian Qiming confirmed that the company's AI Deng Bao brand this year to implement the "great integration has brought a big expansion", through the end of the network part of the authorization to recover, concentrate on resource advantages to terminal maintenance and refinement, prompting single store performance over the same period last year increased by more than 15%.

Jim bought the brand last year, and this year's brand of fashionable fashion men's wear has been sold well in the two or three line market in China.

At the same time, the influence of this old brand is no less. Last year, on the basis of the first sale of the same products in the country, its market share was further consolidated this year.

Chen Lianshen, chairman of the company, believes that only specialization can promote the upgrading of clothing enterprises. If anything is done, it is sure that nothing will be done.

It is understood that although present

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Many brands are beginning to get involved in the "buyer" type.

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However, their R & D department still exists and is more capable and less powerful than the past.

For example, in the past more than 20 research and development personnel of the company, only 5 professionals with strong professional competence and fashionable and sensitive design have been left behind. On the one hand, they continue to research and develop original brands, and on the other hand, "buy" brands are based on their own brand.

brand

Cultural and market needs are revised and adjusted.

That is to say, from the current situation of Shishi brand clothing enterprise, "buyer brand" not only created a new brand research and development way, but also is becoming a supplement to original brand.