"Green Wind" Hit Children's Clothing

　　 Nowadays, clothing environmental protection and low carbon wind are coming gradually, and the purchase of businesses will also change to meet the needs of individual customers.

With the health of the whole society environmental protection With the continuous strengthening of consciousness, a "harmless" consumption trend is quietly rising. Whether for room decoration or clothes, people have gone from the past to pursue economic durability and turn to the field of harmless material such as nature, health and health care. The requirements for children's clothing are more stringent and prudent. Now most of the parents are born in the 1980s. After 80, they are a group of special consumers. Experts point out that the consumption concept of the 80's has become rational and critical. Not only does the post-80s generation not only outline the potential consumption pattern for children's clothing market, but also put forward higher requirements for the designer's design level. Since the post-80s themselves belong to single children, their children will surely gather in a thousand favors. When choosing children's clothing, the emphasis on environmental protection is self-evident.

According to the survey, children's clothing consumption has changed from appearance to appearance. style The pursuit of transition to the fabric, grade needs. Comparing the survey results of children's clothing consumption tendency in 2007 and 2003, one of the most important factors in choosing children's clothing is that in 2007, almost 100% of consumers chose "fabric" to become the highest "vote rate" option. Fabric related safety option is also a high ticket option, while consumers who choose the "style" are less than 1/5. Some consumers think that the choice of fabric can reflect the brand's design ability and grade from one aspect, and the style and style of the products usually using fine fabrics or environmental fabric are easy to be satisfied.

Looking back in 2009, we can see that children's clothing is in material and style. color And so on. In the future, the market demand for children's clothing will not only stay good and fun, but the safety of materials will become the primary consideration when people choose children's products.

Through the above analysis, we can clearly see consumers in the choice of children's clothing for environmental protection.

As a children's clothing shop, not a production department, there is no change in the environmental protection of children's clothing, but it can change its purchase strategy. In 2010, children's clothing owners should take the initiative in purchasing, adjust their direction of purchase, and put more children's clothes in environmental protection fabrics. Common environmental fabrics in China include organic cotton, hemp, organic wool, soybean protein fiber, Modal, bamboo fiber and other fabrics, such as regenerated PET, milk protein fiber and other fabrics. When you purchase, you may as well work hard on the children's clothing of these fabrics. While paying attention to environmental protection, consumers are also at a loss for price. If they are in the middle end market, it is recommended to enter some pure cotton children's clothing and pay attention to the good quality and low price of children's wear.

If it's for high-end children's clothing, it's better to enter some foreign brand clothes. This is because foreign standards are more important for safety. At present, there is still a certain gap between domestic and foreign standards for children's clothing quality. Europe and the United States strictly control the quality of children's clothing.

Therefore, consumers also have a preference for foreign clothing. In recent years, foreign children's clothing brands are popular among Chinese people. In the final analysis, they are also due to their advantages in designing environmental protection. At present, many shopkeepers can get children's clothing directly from abroad. If they are just starting shopkeepers, it is not easy to get goods directly from importers because they are not very large in quantity, so it is better to get goods from them. Sometimes, it is more convenient to purchase, and its price is also more reasonable.