Making Websites A Marketing Tool

Want to turn website visitors into the final Consumer , website Design and function are the key.

The Internet brings new business opportunities to small and medium enterprises, but Internet users are rather picky. One step at a time, unconsciously, a large number of new customers will always say goodbye to you. Pay attention to website design and function, so that visitors can enjoy it.

Playing cards according to common sense:

Gross Netizen They all like the familiar layout of the page. If they are too innovative in this respect, they will make visitors feel uncomfortable. The needs of users are your needs. Browsers are usually used to scan the entire page from the top left corner to the lower right corner along the diagonal line, so LOGO and navigation bars are best placed on the top of the page, and the summaries of the internal and deep information should be arranged at the center of the page.

The simpler, the better.

No need to click too many times to let visitors find what they want. According to the popularity of the navigation bar, the most interested people should be placed at the forefront, while the labels should be concise and prominent. Use the gorgeous drop-down menu or pop-up menu carefully, because it may be troublesome and unpleasant when used, but it will also be effective if used properly.

The important content is clear at a glance:

The newspaper has the old tradition of putting the big news on the front page. In fact, webpage typesetting is also the same principle. Try not to allow visitors to use horizontal scroll bars. Even if you can't put the contents of the homepage in the screen (you don't need to use any scrollbars), try to ensure that the most important content appears in the most important position.

　　 Sale That's the end:

Promotion information is the most important element on the website of small and medium-sized enterprises, but it is often ignored in the design. Don't forget why you spend your money on websites. Potential new customers to visit your beautifully designed, functional website, read the carefully designed marketing text... Then, you should place a short sales promotion below each page, including enterprise contact information. A better way is that every page has a "bait" that attracts users to upload information, such as free assessment and reporting, which can attract visitors to upload contact information.