Deng Xingchao, A Cattle Agent, Concentrating On Underwear

Shu Ya, Barbara, Wacoal, Audrey...

These Wenzhou women consumers familiar underwear brand, is the general manager of an an Trade Co., Ltd. Deng Xingchao acting.

Moreover, even without "Shu Ya, Barbara, Wacoal, Audrey", consumers will still buy underwear in "Anan"; underwear brands are still very willing to cooperate with "Ann".

Tried several times, and finally "

When others prepare for the college entrance examination, he goes to the evening University.

In 1989, senior three.

That year, when other students were preparing for the college entrance examination or ready to find a job, Deng Xingchao, who lives in Lucheng District of Wenzhou, went to the evening university to learn accounting.

Although he could have a safe and stable job after graduating from high school, Deng Xingchao, who was so young and frivolous, had his own idea: he did not want to be independent.

In 1991, he and his friends sold the children's clothing in Wenzhou to Shanghai, where there were counters in North Sichuan Road, railway station, New Inn and other places.

But two years later, the children's clothing business was finished. Back to Wenzhou, the people's West Road spent more than one thousand yuan, rented a small location, sold clothes to other people's factories, and made a difference in the middle.

After that, I went to Fujian to enter the fabric to make clothes and sell them directly to people's West Road.

Although he also made some money and registered his trademark, Deng Xingchao felt that he was selling his labor and it was not suitable.

I decided to change again.

In this way, the money earned is basically spent.

The tea shop is busy making money, and the underwear shop is busy spending money.

In 1993, Deng Xingchao opened a music teahouse with several friends. When he invested 160 thousand yuan, he paid dividends three months later.

After that, he often received four thousand or five thousand yuan a week, and at that time, he really earned the first pot of gold.

But even so, in the first year, Deng Xingchao still had no money.

He still studies in social practice, even if he spends money, he is also a university.

The well earned teahouses provide material support for this kind of learning.

During this period, he and a fellow student ran to Shanghai to search the Internet, hoping to find an industry that can make a determined decision to fight a protracted war.

Until one day, he went to Shanghai "ancient and modern" underwear store, and saw a lot of brand underwear prices are not low, but popular.

At that time, there was no real brand underwear store in Wenzhou.

Two big men decided to sell branded underwear in Wenzhou, so Deng Xingchao had an indissoluble bond with his underwear.

In the first year, Deng Xingchao rented 30 square metres of storefront on the high bridge of Wu Ma Street and sold his first agent brand, "Bailian".

Since the brand underwear was not popularized in Wenzhou, it lost more than fifty thousand yuan a year.

In the second year, Deng Xingchao increased his investment, opened second stores in square road, and registered An An underwear trade company, and put an advertisement on TV station.

At that time,

Combing the brand, agents are so arrogant.

The top ten underwear brands in China are 5 under the banner of an an company.

For more than 10 years, there were more than 30 underwear brands that had been sold by Anan, but there are only 7 agents.

Among these former brands, the oldest age group is 135 years old, and the youngest brand is 45 years old.

In Wenzhou, Taizhou, Lishui, Jinhua and other places, there are more than 80 sales outlets.

At the beginning, after acting the first underwear brand Bryan, Deng Xingchao went to other underwear brands to talk about cooperation, and was frustrated everywhere.

Many brands, such as Amway, and other brands, think that the brand positioning of Bailian is not consistent with them.

Thus Deng Xingchao was born to build his own shop brand idea and was born with "an an".

When most lingerie brands have not considered acting as agents, especially in some Brand Company in Hongkong and Taiwan, even when the existing agency contracts are not available, Deng Xingchao took the initiative to find the agent to take the initiative.

Gradually, "Anan" has been recognized by the underwear industry.

In the agent, Deng Xingchao is not necessarily the most powerful support for agents.

Even some publicity advertisements are invested by their own companies rather than brand manufacturers.

One brand, which was originally operated by other agents in Wenzhou, moved to Annan banner and doubled its performance in the first year.

Building "Anan" brand

Deng Xingchao's biggest workload is to regularly visit some underwear manufacturers.

He hopes to bring good underwear brand to Annan, not necessarily agents, but also other ways of cooperation.

In short, as long as the underwear products with good quality and strong sense of fashion can be snares to Anan underwear.

He said: "an an" is a brand that sells underwear, no matter how the brand changes, the quality remains unchanged and the service remains unchanged.

Now, with the increasingly fierce competition in the underwear industry, Deng Xingchao has begun to re plan the future of "an an".

Annan not only started business, but also recruiting people.

Deng Xingchao laughs at the fact that he is old and has definite thinking, which is unfavorable to the further growth of the company.

To make the "Anan" brand continue to be dynamic, we need to inject more fresh blood.

Interview notes

You need to know what you need when you start your business.

Liang Huiguang, chairman of Jordan group, often says, "women are afraid of marrying the wrong man, and men are afraid of going wrong."

He said that the selection of the industry is very important, choose the right, do solid work, every industry may lead.

For Deng Xingchao, his entrepreneurial career seems to be going smoothly. There is no big wind and big waves.

But from his youth, he knew the importance of "going in".

I don't know what I should do.

Deng Xingchao studied for many years.

He has tried hard and is not fit for himself. He has studied with pleasure.

Before choosing, do a thorough and thorough study. Once you are in the line, you will proceed without hesitation.

For Deng Xingchao, the young choice seems so simple, not luck, but because he knows what I want and is so persistent.