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XTEP Sales Soared Without Fear Of Nike'S Price Cut Competition

2010/7/16 10:11:00 55

July 16th,

XTEP

Executive director and chief financial officer He Ruibo pointed out that the second quarter of this year's flag

Distribution shop

The same store sales growth with high number of units is better than the low single digit increase in the first quarter, while the annual growth target for same store sales is in the unit figure.

He also said that he did not think that the two or three line city would be the main direction of Nike. If Nke made the deployment, XTEP would only regard it as a competition of local brands.

According to Hongkong media reports, He Ruibo, executive director and chief financial officer of XTEP (1368), pointed out that in the second quarter of this year, the number of sales of the same store with high number of units was higher than that of the first quarter, while the annual growth rate of same store sales was in the number of units.

He also expects that the average product will be delivered next spring.

price

There will be an increase. Clothing products are expected to increase by 5 to 10%. The increase in the number of footwear products is less than that of clothing.

He also expects that in the next 3 to 5 years, the mainland's overall market will grow from 15 to 20%, and it is confident that the company's development will outperform the market.

Earlier, the industry engaged in production in the mainland raised wages for employees. He pointed out that production workers in factories are the main selling objects of the company's products.

When their wages increase, the impact on XTEP is positive.

At present, only 50% of XTEP's clothing products and 10% footwear products are self produced, while the rest are produced by outsourcing, and wages only account for 5% of the cost of sales.

Earlier, Nike intends to launch a price range of 200 to 300 yuan in the mainland.

footwear

Products, enter the two or three tier city market, he bluntly said that Nike has been developing in the mainland for more than 10 years, and has always been aware of the demand of mainland consumers for high-end products. It also understands that low-end products are not the source of profits for Nike. Therefore, it is not considered that the two or three tier cities will be the main direction of Nike, nor will there be too many products mentioned above.

If Nke makes the deployment, XTEP will only regard it as one more local brand competition.

At present, local brands have more advantages in the two or three tier cities. On the one hand, the market is familiar with local brands, and on the other hand, the relevant brands have been well distributed in related markets.

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