2010 Min Faction Fashion New The Heaven Sword And Dragon Saber (3)

Imagine:

Now that Fujian clothing and shopping malls are already interested in Lang's love and concubines, at present, more consideration is given to the mutual benefit and mutual support of the two sides after marriage.

After all, these ten years of rapid development from Fujian's terminal channels are also ten years of entanglement with department stores. How to run in and eliminate the "ten year itch" is the real solution.

In the meantime, some new views have emerged in the industry. Some of these views have already been adopted and are being tried.

For example, many people in the industry believe that a new sub brand can be run to avoid the problem that the original product price can not be raised.

Among them,

In addition,

At present, the general department stores as the inventory of "sewer" is also some enterprises' current response.

"Since there must be some consumers who are accustomed to the consumption of shopping malls, we must not waste them. Now that the stores like discounts, we can allow them to participate in discounts.

This practice is also very common in big names such as JACK&JONES.

Mr. Yang of an enterprise talks about it.

"Your site is my decision."

No business model is absolutely good or bad, only suitable or unsuitable for enterprise development.

Although today's department stores are gradually becoming the mainstream terminals, in those days, only the rapid development of agents and franchisees quickly occupied the commercial mode of the floor shop terminals, so as to achieve today's flourishing Fujian business casual men's wear.

Only after having plates can enterprises have the opportunity to face the problem of how to pform.

The rapid development of the year made it impossible for the Fujian Style Men's clothing to accumulate time to accumulate the brand's depth, and to some extent, the menswear men's clothing also gave up the high demand for the quality of the products.

This is the two fatal injury to the development of department stores in Fujian menswear.

The price system is indeed the key point, but it is not the key to some high-end brands because these high-end brands have strong brand appeal and trustworthy quality.

This makes the department stores in the confrontation with them appear weak, so they have to give in.

That is to say, in the activities of shopping malls, brands do not promote sales. At this point, brand enterprises have the final say, rather than the market can overwhelm.

You can see that European times and JACK&JONES always earn the popularity of shopping malls while holidays, but they never give blood.

This is the strength of the brand.

Therefore, for the Fujian Style Men's clothing, it is necessary to occupy a place in the department store, but not to be a facade, but to make money in real earnest. The most fundamental thing is to make consumers more dependent on your brand and trust your quality.

When Fujian men's men's clothing has already had a good foundation, we are convinced that one day, they will become the protagonists of shopping malls instead of supporting others.

At that time, the Department Store channels in Fujian style clothing is "your site, I make the decision".