Brand Shoe Company, Erkang, Pioneered The Research Of Shoe Track In China

A pair of shoes with unique characteristics and strong national flavor "dress up" the "Erkang shoes Road Museum". With its unique charm, she attracted more than 2500 celebrities, experts and scholars to come to comprehend the shoes way, and also opened the precedent of Chinese shoe research.

"Shoe culture is closely related to the survival and development of human beings. From the stone age breading to the modern perfect craft is the inevitable rule of social development, shoes have surpassed the simple practical level, so we can say that shoes culture is an important part of human folklore culture."

Talking about the original intention of preparing the shoe Road Museum, Huang Huaixian, special assistant to President of the company, said.

It is understood that the "Er Kang shoes Road Museum" started in 2004, with a total construction area of 1200 square meters, and has invested about 8000000 yuan so far.

At present, Mongolian, Hui and Miao Nationalities have been collected.

In all kinds of shoes, a set of fish of the Hezhen nationality in the museum.

It is understood that after the establishment of the "Er Kang shoes Road Museum", to promote the results of the shoe research, the company has also compiled a series of books on shoe culture, such as "can not go back", and also set up the editorial department of "shoes road" magazine in the Journal of "Er Kang", and regularly publish periodicals to publicize shoes.

The construction of the shoe Road Museum has not only protected and promoted the culture of 56 ethnic shoes, but also further promoted the corporate culture.

"By visiting the shoe Road Museum, employees can enhance the cohesiveness of the enterprise and the fighting effectiveness of the team, and also enhance the vitality of our business development."

He Aiquan, Secretary of the Party branch of the Yi Kang group, said.

It is the persistent study of shoes, which has accumulated a deep culture of shoes, and has attached more importance to product development and independent innovation.

Yi Kang has hired a well-known designer in China to form a leading fashion design team to optimize and integrate the product mix, forming a series of classic leather products, such as classic, charm, city and leisure, and fashionable, elegant, simple and sensible ladies leather shoes.

At present, there are 36 sales divisions and more than 3000 stores in the country.