How Should A Home Store Operate?

The first is location, second or location.

Site selection is critical.

However, the location of shops varies according to the type of operation. For example, stationery stores are usually selected in schools or business districts, and hardware stores are generally selected in densely populated areas.

And creative home store customers are generally 20-40 years old, with a higher cultural level, more open mind, and young and middle-aged people who like to contact new things. Therefore, creative home stores generally choose shopping centers and commercial street with larger flow of people, middle and upper grade, and home furnishing Plaza and decoration market is also a very good location, because most of these customers have houses, while choosing home furnishings, they will also choose home decorations.

Two, a unique and unique shop name.

There are thousands of shops, with different words, so that shops on the name reflects an independent taste and style, attracting the attention of visitors.

The name of the creative home shop should be "home" and "life", reflecting the meaning of "warmth", "interest", "Romance", "creativity" and "art", showing the pursuit and taste of consumers.

For example, the "romantic house full house" shows a strong sense of romance, which is consistent with the pursuit of life of young consumers.

For example, "the love nest of the bird's nest home", it appeals to the heart to be the direction of the family. Home is the harbor of love, thus causing people's emotional resonance.

Such as "Shang pin creative home Museum" is integrated into the fashion home, creativity infinite meaning, impressive.

Three, the classification of goods display, shop at a glance.

Messy commodity display will make people dazzled, prone to boredom and can't find anything quickly.

It is one of the important factors to improve the store's image and performance that the merchandise is properly classified and displayed.

The types of creative home stores can be classified into humorous groceries, elegant bathrooms, personalized living rooms, lovers' homes, exquisite accommodating, interest styles, fashionable beauty, concept watches, art hanging paintings, romantic bookstores, computer peripherals, fashion fabrics and so on.

And each window is placed in a class and labeled with labels so that customers feel that the store is not only rich in variety, but also creative and tasteful.

Four, member preferences, training of fixed customer groups.

To make VIP membership card, cardholders can enjoy an extra 12% off discount in this shop, attracting more customers to buy, and gradually developing a fixed consumption group.

Membership cards generally require a certain amount of money to be purchased in this store.

Do not distribute membership cards casually. The membership cards easily obtained are unreliable.

In addition to membership shopping cards, apart from shopping offers, you can also enjoy the occasional gift from this store.

Five, special offer and discount, promotional effect lasting.

Special discount and discount sales are the most commonly used and most effective way to promote the sale of stores. The purpose is to provide customers with substantial benefits to drive the sale of other goods in the store.

For the special strategy, we can set up a "9.9 yuan special zone", putting more quantity of 9.9 yuan products in a more prominent area, causing customers' curiosity, and then buying desire.

For the discount strategy, for example, "five fold in the whole", that is, the discount of a small part of the product is less than half off, the other can be forty percent off, thirty percent off, twenty percent off and above, that is, half off is just a temptation, the purpose is to attract customers to come in.

Of course, there are shops that actually play half off.

But for creative homes, all half off is not appropriate.

Other promotional methods include "buy 100 to send 30 shopping volumes", "buy three to send one", "bundling sales" and so on.