Wenzhou Shoe Enterprises Vigorously Promote Environmental Protection Industry

　　 On the theme of "the focus on environmental protection, transformation and upgrading", the fourth Wenzhou Zhejiang footwear Managers Association, Zhejiang Hexin industrial group Limited by Share Ltd formally hired the eleven National People's Congress representative, Wenzhou environmental protection personage Mr. Chen Fei as the environmental protection consultant of the company's "Xin Xin Cola" super fiber brand, in order to advocate the product's environmental protection concept.

It is understood that it is the first time that the National People's Congress has been invited to serve as an environmental consultant for enterprises.

Zhejiang Wo Xin Industrial Group Limited by Share Ltd, as Zhejiang's "five batch" key backbone enterprises and national high-tech enterprises, covers PU leather, resin, base cloth, toner, color paste and other PU leather industrial chain. Among them, PU leather production capacity of 20 million meters, widely used in footwear, clothing, bags, furniture, ball leather and other fields, has formed the domestic market share of 12%, sales rank first in the industry position. Wo Xin industry has always attached importance to scientific research and innovation. In 1998, it established the provincial enterprise technology center. Every year, new products are awarded national and provincial science and technology progress awards, and independent research and development provide powerful impetus for the development of the company. At the same time of its own development, the company is also constantly looking for opportunities for international cooperation and development. Through years of efforts, wo Xin's main product PU leather ranks among the world-class products.

Gu Jun Hui, general manager of Zhejiang Xin Xin Industrial Group Limited by Share Ltd director and He Xin Cola Li super fiber (Jiaxing) Co., Ltd. issued a letter of appointment to Chen Fei. She said that wo Xin coke Li super fiber (Jiaxing) Co., Ltd. as a holding subsidiary of Wo Xin industry, has been committed to environmental protection research for a long time. It adhered to the concept of low carbon and low energy. It produced light weight, soft and tough material without damaging heavy metals and harmless to human body. Compared with its natural skin, its super fiber products have led the new trend of the development of leather products in the world. It has the characteristics of environmental protection, abrasion resistance, breathability, aging resistance, soft texture and so on, and the price advantage is very obvious. It has a very wide market space in the leather industry of Wenzhou.

At the scene of the event, Chen Fei, deputy to the National People's Congress, also presented 30 pairs of environmentally friendly leather shoes made from the design, production and procurement of the footwear manufacturers from Wenzhou to give them an experience of trying on and putting the concept of environmental protection into real life. Chen Fei said that He Xin Jiao Li super fiber leather is as soft and breathable as the genuine leather, and has higher abrasion resistance, more reliable quality inspection and lower cost. More importantly, it has replaced the original animal skin, reduced environmental pollution and is more environmentally friendly. In order to transform and upgrade the shoe leather industry in Wenzhou, we must pay more attention to environmental protection, make bold innovations in raw materials, enhance the added value of brands, and truly achieve sustainable development.

Xie Rongfang, deputy director of the China Leather Association and Secretary General of Wenzhou shoe leather industry association, said that the most beneficial thing for enterprises to engage in environmental consultants is still enterprises. Engaging in environmental protection work consultants shows that the environmental awareness of enterprises in Wenzhou shoe leather industry has been strengthened, and the business mentality of enterprises is changing. Only by paying attention to environmental protection and bold innovation can we realize the transformation and upgrading of enterprises and enable enterprises to enter the track of scientific development.