Dangdang Will Go To The United States To List &Nbsp; Explain Dangdang'S Growth Process.

Recently, the news that Dangdang went to the US market is already full of wind and rain.

According to the reporter's understanding, Dangdang has chosen Morgan Stanley and Credit Suisse two investment banks as the underwriters of the initial public offering (IPO) paction, but this news has not been officially recognized by Dangdang, and Li Guoqing, the joint CEO of Dangdang, has not given any positive reply.

Dangdang was founded by Li Guoqing and his wife in 1999. It has gone through 10 years of ups and downs.

In the ten years of running Dangdang, Li Guoqing has been proud to say that Dangdang has survived and is still living well. This is mainly because Dangdang has not made a big mistake and has only taken a detour.

In 2009, Dangdang registered users reached more than ten million, annual sales volume exceeded 2 billion yuan, and more importantly, Dangdang has fully realized sustainable profitability.

Dangdang staff told reporters, "since March 2009, Dangdang is profitable every month, and the profit margin is still expanding.

According to experience, Dangdang profit is sustainable, Dangdang has gone out of the inflection point of the investment return curve.

In the face of such an efficient growth, Dangdang started the internal option repurchase program in December 2009 in order to give back and motivate employees.

Dangdang employees can buy some of their options back to the company, and the company will repurchase the option back to the option pool.

Li Guoqing said, "this option repurchase program has two main purposes, one is to motivate employees, and the two is to further focus on equity ownership."

From Li Guoqing's words, it is vaguely felt that Dangdang is getting closer and closer to the market.

At the same time, Chen Tenghua, vice president of Dangdang, also said that Dangdang's valuation of internal P / E ratio and the value of options increased. The valuation in 2009 increased by three or four times compared with 2006.

Therefore, Dangdang's listing is imperative.

In March 2010, Dangdang high level injected many new blood. The former Air Media CFO Yang Jiahong served as the chief financial officer of Dangdang, and vice president of Taobao, Huang Ruo, became the chief operating officer of Dangdang.

At the same time, in order to strengthen the supply chain logistics management, Dangdang has also excavated many senior talents from the traditional retail giants, such as Gao Jian, the Chief Logistics Director of the former WAL-MART, and CEO Wang Jin of the original Huarun Wanjia.

It seems that the moment of formal force is coming.

In less than a year later, Dangdang quickly launched three giant storage centers in Zhengzhou, Wuhan and Chengdu, together with the three major warehouses of Beijing, Shanghai and Guangzhou to form a large distribution network with six corners, so that Dangdang products can be delivered to the whole country.

At the same time, Dangdang has also built one of the largest delivery delivery service systems in China, and there are more than 800 cities with cash on delivery.

According to insiders, "B2C website has reached its maturity stage.

In 2009, the top three market share of B2C were Jingdong mall, Dangdang and Amazon, among which Jingdong CEO Liu Qiang East indicated that it would not be listed in the near future.

In the next two or three years, sales of Dangdang can reach at least 10 billion yuan, and in 2012, the proportion of department stores will rise to 50%.

In this way, it is the best time for Dangdang to go public. Li Guoqing will not miss this opportunity. "