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On China'S Clothing Business WEATHERVANE

2009/1/7 11:22:00 34

　　风向标一危机下的信心消费

　　倚势：

For China's textile and garment industry, 2008 itself has been a difficult year.

Nowadays, the financial crisis that has spread from the United States to a threatening market has made the clothing sales market flow.

In recent years, major shopping malls in Beijing have launched a larger sales promotion campaign for clothing sales.

Moreover, many businesses regard their services as a breakthrough to improve sales performance, thereby establishing consumer confidence.

　　论道：

Consumption under the economic crisis is mainly a kind of confidence based consumption.

At present, although price promotion is a good way for consumption, it is not the only way.

To build up consumer confidence, both businessmen and manufacturers should improve their credibility, try their best to improve their product quality, and work hard on customer service.

In the long run, the ten measures introduced by the state will have a very positive impact on the textile and garment industry. Both the support of the national policy, the characteristics of the market itself and the laws of development indicate the optimism of the consumption prospect of the clothing market.

At present, there are "danger" and "machine" in crisis.

In South Korea and Japan, there is an important characteristic that the business level and service level of businessmen have been greatly improved in the crisis, so that the ability of businesses to resist risks is stronger. In this respect, the crisis is not a bad thing.

　　风向标二商业新表情

Relying on old street: upgrading

From 2005 to 2008, in just three years, commercial real estate in Beijing completed a three level jump, and the overall level of commercial real estate in Beijing has been elevated for 10 years.

Driven by the overall atmosphere, especially the Olympic Games, the old business in Beijing has begun a renovation and rearrangement.

In the pformation and upgrading of the old commercial blocks and business circles, the most remarkable thing is Wangfujing street, which has the national "Golden Street", and the Qianmen hurdle trade area with a history of more than 500 years.

　　论道之：“金街”王府井

By the end of 2007, the "Golden Street" Wangfujing upgrading project was quietly launched, which made people full of anticipation and reverie for this ancient commercial street, which has existed for more than 700 years.

With the approaching of the August 8, 2008 Beijing Olympic Games, the upgrading project of Wangfujing street is beginning to take shape.

As the "sister Street" of Champs Elysees street in France, Wangfujing, which is a modern, high quality, high standard international center business street, is seeking to change and break through.

The most notable change is the rapid rise of the "second commercial cluster" in Wangfujing street, including the successive entry of many top brands in the world, including LV and GUCCI, as well as the appearance of Lotte Yintai and Beijing APM new Dongan square, which made the old street glow with the Bobo Sheng machine.

At the same time, the "first industry cluster" made up of the already mature commercial projects in the street is not far behind.

This series of changes has made Wangfujing Street move towards internationalization and fashion.