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Long Manchen AM/JASMINE 25AW | Fashion Feast Interwoven With Retro And Modern

2025/3/24 18:07:00 14

　　 At 14:00 on March 22, 2025, during the Beijing Fashion Week, the brand Long Manchen AM/JASMINE launched the Autumn and Winter 2025 series at the Beijing Wangfu Center. With the core concept of "Liang · Chen", this series has created a very complicated romantic and retro visual event, attracting many fashion lovers and insiders.

　　 Long Manchen AM/JASMINE brand creates its own brand. Its clothing is a portrayal of Liang Chen's natural, elegant and leisurely style, pursuing low-key luxury, elegant and classic style and focusing on quality. The brand name AM is taken from the initials of the manager Liang Chen and his daughter, while JASMINE is the daughter's English name, full of love between parents and children. Liang Chen is not only a brand designer, but also a model company manager. Graduated from the fashion performance and visual design major of Nanyang Academy of Arts in Singapore, she integrates her understanding of fashion, aesthetics, show and love into fashion design by virtue of her multiple identities as a model, director and musician, making each work a unique expression of contemporary fashion attitude.

　　 The autumn and winter 2025 series is inspired by the clothing of the late Renaissance and the classic retro palace style. In terms of design, it presents a very complex romantic retro style, breaking the shackles of traditional wear and bring a new visual experience. A suit that pays homage to the Renaissance, with dramatic waist details, integrates classic elements of the 1990s, such as waist seals, bubble skirts, worn out irregular tailoring, and weakens gender boundaries through local exaggeration, so that the wearer can show a unique charm.

　　 The combination of classic retro plaid elements and tie dyeing technology renders the warm atmosphere and aesthetic collision of the Renaissance. The series is integrated with the gorgeous retro attribute of the last century. The satin luster is like the dim moonlight, showing the mysterious elegance like oil painting, and vividly showing the flexible and charming beauty of women. From lightweight tulle dress to exquisite lace embroidery, the retro style and modern design are perfectly blended, and each garment exudes a strong romantic atmosphere.

　　 Long Manchen's AM/JASMINE 25AW series show has a variety of models, including modern sisters and children in addition to young professional models. Young models show the fashion trend of clothing. Modern sisters give unique charm to clothing. Children interpret the love between parents and children of the brand, breaking the age limit of traditional shows.

　　 The grand show opened in the expectation of all, and the pure white time series was the first to appear. Model Qu Jingya opened the white show as the main show, and the final model was Mandy Jasmine Chow. This series is made of light and elegant fabrics with simple and smooth tailoring. After wearing it, it is like being gently covered by the first ray of sunshine in the morning, full of warmth and hope. With ingenuity, the designer skillfully uses folds, layers and other design techniques to create the hazy beauty of the morning light and mist, as if to show a dreamy morning scroll in front of the audience, implying the beginning of a beautiful day. People can not help but sigh that the beautiful scenery is at this moment, which also opens a beautiful chapter full of expectations for this show.

　　 The multi-color oil painting series that followed pushed the conference to a climax. Purple, red, green, brown, grid and other colors are intertwined and collided, just like thick and heavy oil paintings, showing everyone's unique personality and mood. Purple is elegant and mysterious, red is passionate and unrestrained, green is quiet and melancholy, brown is steady and reserved... Different colors represent different characters' personalities, as well as diversified attitudes towards life.

　　 The final black midnight series was launched, with Rachel Jiang as the opening model and Gao Menghan as the closing model. The series takes calm and atmospheric black as the main color, drawing the audience back to the real world. Finally, Liang Chen, the designer, brought Qu Jingya, the opening model, and Zhou Mandy Jasmine Chow, the final model, to the stage. With the combination of different materials and the use of light and shadow, the designer creates a quiet and profound midnight, which means that no matter how wonderful the day is, the designer will eventually return to reality and face himself.

　　 Details are the highlights of this series. Delicate beading, gorgeous feathers, delicate folds and other elements are endowed with new life under the designer's careful design. These details not only enhance the texture of the clothing, but also build a fascinating fashion dream, reflecting the brand's ultimate pursuit of quality and design.

　　 Liang Chen, the founder and design director of Long Manchen AM/JASMINE brand, said: "Color is the best language to express feelings. In this show, we hope to tell a story about life and growth through different color series. Everyone is a unique individual with different colors and stories. Long Manchen AM/JASMINE hopes to become a stage for every woman to express herself and show her personality. " The AM/JASMINE 25AW show of Long Manchen not only shows the brand's exquisite design technology and unique aesthetic concept, but also conveys a positive attitude towards life, bringing a visual and spiritual feast to the audience. It is believed that Long Manchen AM/JASMINE will continue to lead the fashion trend with its unique charm and shine more dazzling brilliance.