Jiumuwang Announces Performance Data Of The Third Quarter: Direct Stores Perform Brilliantly

Recently, the domestic menswear brand Jiumuwang announced its new performance data for the third quarter of 2024. The data shows that although the revenue in this quarter declined to a certain extent, the overall gross profit margin has increased, and the revenue of direct stores has achieved year-on-year growth.

Specifically, Jiumuwang's revenue in the third quarter was 690 million yuan, down 6.3% from the same period last year. Although this data shows the pressure on income, it is mainly due to the change of market environment and the adjustment of some channels. It is worth noting that although the total income has declined, the overall gross profit rate of Jiumuwang has increased by 1.5 percentage points to 64.4%. This improvement reflects the company's continuous optimization in cost control, product pricing and supply chain management, and lays a solid foundation for the company's long-term development.

From the perspective of channel division, the performance of Jiumuwang's direct stores is particularly impressive. According to the data, the revenue of direct stores in the third quarter increased by 11.4% year on year, reaching 230 million yuan. This growth is mainly due to the continuous deepening of the company's direct marketing channel strategy, as well as the continuous improvement of store operating efficiency and customer experience. As a sales channel directly controlled by the company, the steady growth of direct stores not only helps to improve the brand image, but also brings a more stable source of income for the company.

However, compared with the bright performance of direct stores, the revenue of franchise stores and e-commerce channels has declined to varying degrees. The revenue of franchise stores in the third quarter decreased by 11.5% to 390 million yuan. This may be due to the combined effect of many factors, such as changes in the market environment, changes in consumers' shopping habits, and the adjustment of franchise stores' own operations. At the same time, e-commerce channel revenue also decreased by 13.1% year-on-year to 50 million yuan. In the face of fierce competition in the e-commerce industry, Jiumuwang still needs to further increase investment and innovation in the expansion and operation of e-commerce channels.

By brand, Jiumuwang's main brand revenue fell 3.1% year on year, indicating a certain market pressure. However, considering the diversified layout of the company's brand matrix, the revenue of other brands such as FUN and ZIOZIA declined more significantly, down 49.2% and 29.7% respectively. This may be because these brands need to be further optimized and improved in terms of positioning, product innovation and market promotion.

As of today's closing, Jiumuwang's share price fell 1% to 8 yuan. At present, the company's market value is about 4.8 billion yuan. Facing the complex and changeable market environment, Jiumuwang said that he would continue to adhere to the brand driven and channel optimization strategy, and constantly improve product competitiveness and operational efficiency to achieve more stable and sustainable development.