Helly Hansen Demonstrates Brand Strength With Professionalism To Help China Ski Market

The Great Wall Station of the Antarctic research station is located on the Fildes Peninsula of George Island. It is adjacent to the snowy mountains all the year round in the north. It is an ideal place for scientists to investigate and study. Recently, Station master of Great Wall Station Shen Quan joined Helly Hansen talked about her years of field work experience and affirmed the professionalism of Helly Hansen.

What brand is Helly Hansen

　　1. Helly Hansen brand

　　Helly Hansen was founded in 1877 Outdoor clothing brand , mainly producing outdoor clothing such as navigation, skiing and so on. Now it is a national treasure of Norway. With a long history, what has accumulated is word-of-mouth and brand strength. Nowadays, in the eyes of many people in Europe and America who love outdoor sports, Helly Hansen is already a benchmark for outdoor clothing.

In recent years, the development of outdoor sports in China is also booming. With the help of the Winter Olympics, "skiing" has become more and more popular, becoming an entertainment lifestyle that ordinary people can enjoy. Therefore, HH aimed at the huge potential of the domestic outdoor market, and officially settled in China this year, successively opened stores in Beijing Dongfang Xintiandi, Beijing SKP shopping mall, Nanjing Deji shopping mall, Xi'an SKP shopping mall, and opened HH China's voyage.

　　2. Source of strength—— Fabric technology It's a lot of information

Brand strength comes from the continuous accumulation of one trump brand product after another, and the birth of one trump brand product needs the support of continuous lean fabric technology.

HH technology highlights this winter -- 3-layer fabric

Hello Hansen professional skiing series

　　Helly Hansen Professional skiing series is the best embodiment of three-layer fabric, and also the representative series of skiing products this winter. As a professional skiing product, this series uses high-quality 3-layer laminating fabric, which has excellent waterproof and moisture permeability functions, can block the infiltration of external water for a long time, and has good ventilation and air permeability, which can discharge sweat in time. In addition, due to the advantages of fabrics, the series of products also have superior tensile properties and comfort, which is convenient for outdoor sports to the maximum extent.

use Thermal insulation materials At the same time, the shape design fits the body shape curve. The wind resistant hem combines fashion and practicality, making sports not only enjoyable, but also more colorful.

In detail, the RECCO rescue system used in this series, as well as "life" Pocketet + 'enhanced technology can achieve the thermal insulation and energy saving effect of general ski pocket for electronic equipment more than 3 times, greatly facilitating the outdoor skiing experience.

　　 Ski breeches It is also made of three layers of fabric, providing the most warm and comfortable outdoor skiing experience with lightweight texture. In addition, this kind of breeches has 4-way elastic performance, giving skiing the greatest convenience, so that the movement is no longer limited.

　　3. Future development: the way to join hands with Chinese consumers

With more than 140 years of brand history, HH has been in the forefront of outdoor sports development in Europe and the United States and other countries, firmly occupying the market position. However, the domestic outdoor soil fermentation is relatively late, and there has been a lack of real professional and high-end brands entering the market to guide the healthy and sustainable development of outdoor industry. this HellyHansen Entering China is not only a boost to China's outdoor market, but also a boost to the whole outdoor industry chain. In the future, HH will join hands with Chinese consumers to continue the development of outdoor legend.