Men'S Clothing Brand War Field Return To Build A New Internet Ecosystem
September 18th, a few days ago, the men's clothing brand "war field garden" held a brand press conference, announced that after three years, the brand name was changed from "battlefield Jeep" to "war field garden".
At the same time, Kyrgyzstan Kyrgyzstan announced the strategic plan for its brand development in the next 5 years. It will build the new eco chain of the Internet by adhering to the management concept of the left hand direct battalion and the right-hand supply chain, and provide support services to vendors and suppliers in terms of products, quality, pricing, publishing, vision, operation technology, platform docking, and image endorsement.
The media realized that, as a result of trademark issues, the Trademark Office of the State Council recovered the right to use the trademark "Jeep jeep, AFS JEEP" in the second half of 2016, and sent a letter to Tmall, Tmall to download all "AFS JEEP and Jeep" merchandise. After consultations, Ali and agents and manufacturers reached an agreement to replace the trademark of jeep jeep with the newly registered trademark "Zhan Di Ji Pu".
In September 2019, the Fujian war Jeep outdoor dress Co., Ltd. co founded Pengcheng venture (Shenzhen) Holding Co., Ltd., jointly founded Quanzhou Xingtang Brand Management Co., Ltd. (hereinafter referred to as Xingtang), and signed the brand management and management rights with the trademark holder Zhongshan Shiqi District far from the garment factory for 10 years.
At the brand press conference, Xingtang company signed a strategic cooperation agreement with three strategic partners, such as CCTV strategic partners, media stewardship, Hangzhou micro - er technology and poly water pool.
It is reported that the predecessor of Jilin war field was "jeep AFSJEEP", which was fully represented by the Fujian battlefield Jeep outdoor apparel Co., Ltd. in 2012, and opened the sale and agency of the Internet platform.
In 2013, 60 Tmall stores were opened, and sales in the same year exceeded 300 million yuan. In 2014, the field Jilin brand was ranked the 10 among Tmall men's clothing categories, Tmall stores reached 400, Taobao stores reached 1, and 2000 Jingdong stores were opened in the same year. In the past 2015-2016 years, the sales volume of the Internet has reached 2 billion yuan, and has won the first category of men's clothing category of Tmall and Jingdong.
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