Clothing Store Shop Decoration Design Points!
What problems should we pay attention to when designing a clothing store? Opening a clothing store, we need to do a good job in the decoration design of the clothing store in the early stage. There are some problems that we need to pay attention to in the process of our decoration design.
Attention to color control
Color control in shops is the top priority of shop atmosphere design. Color is closely related to brand, indoor environment and clothing style. Effective color design enables customers to feel the unique charm and personality of the clothing brand from entering the shop door, so that the perceptual factors of customers can be sublimated and eventually their desire to buy will be mobilized.
Lighting effects
The lighting effect can improve the aesthetic value of clothing stores and play the role of changing the sense of space and giving space personality. Therefore, lighting is one of the most important tools in the design of store atmosphere. The application of lighting is a systematic project. The author thinks that the application should be analyzed from three aspects: brand style, decoration technology and the structure of the store itself. The role of light is not only to illuminate a certain space, but also to highlight the clothing itself and create atmosphere. Therefore, the categories and the expected effect of clothing are the factors to be considered by shop designers.
Pay attention to sound selection.
The competition of clothing stores is the competition of its brand foundation. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store. According to the color and clothing characteristics of the shop, the corresponding music can be selected and played, such as the fashionable youth clothing shops can play the fashionable pop music; the retro style clothing shop can play classical music; the formal dress and the professional clothing shop can play the music of petty bourgeoisie sentiment; the children's clothing shop can put some cheerful nursery rhymes. At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.
Pay attention to the rest area settings.
Urban people are tired of business and political circles, and their physical and mental exhaustion is self-evident. Under the condition that the store area is large, the operator can skillfully set up a rest area to create a shopping paradise for customers. Among them, a sophisticated bar, several bottles of core wine, 35 connected notebooks and magazines full of leisure and fashion can completely relieve the tension of customers. At the same time, ingenious setting of the rest area can also make the different styles of clothes invisible, and during the rest time, customers can appreciate the advertisements and publicity brochures of the terminals so as to achieve the goal of killing two birds with one stone.
Pay attention to fresh air.
Odour can also give customers a different feeling. Therefore, store odor is very important. Good smell will make customers happy, while pungent and weird smell will make customers leave quickly. In some new stores, the smell of paint left by decoration will be pungent, and some new fiber clothing will also bring some flavor. In this case, it is necessary to spray fresheners in the store, not only to remove peculiar smell, but also to make customers comfortable. However, it should be noted that when spraying fresheners, they can not be used too much. Otherwise, they will be disgusted with people. We should pay attention to the concentration of fresheners and the ceiling of customers' smell.
In addition, some sales volume is high and the traffic volume is high. The air is easy to foul. In order to support the clean and cool air in the store, we should adopt air purification measures to strengthen the ventilation system. Generally speaking, the source of ventilation can be divided into natural ventilation and mechanical ventilation. Natural ventilation can save energy and support the suitable indoor air in shops. Most small shops use this ventilation mode. And large clothing stores or stores in the store must have large mechanical ventilation equipment, timely ventilation, so as to support customers' pleasure when shopping.
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