"Blood" Korea East Gate: China Net Red Live Broadcast With 3000 Pieces Of Goods In One Day

The taxi turned and the road widened.

The landmark South Korea East Gate Design Square appears in front of you, surrounded by tall buildings. They, together with the broader flat market and other buildings, constitute the prosperous East Gate market of South Korea.

It is recognized as the birthplace of Asian trends - a fashion center with more than 10 skyscrapers, 30000 stalls and 24-hour operation, which is located in the golden location of Seoul.

In July, after three hours of "shopping" at the east gate, I asked myself, "what did you do the other night? Why didn't you come here to sweep the goods?"

And my real understanding of the east gate was made up by the Chinese people I met on the way to "blood fight".

No photo!

The time to enter APM place is 9 p.m.

If you look around, the brightly lit commercial buildings are full of exquisite clothes and people following each other: shopkeepers, customers, uncles, girls, buyers Chaos and order.

Retail is mostly in the daytime, while wholesale is open at 8:00 p.m. and ends at 5:00 a.m. the next day.

APM place is famous for its novel style and relatively high-end in a large number of wholesale markets as bright as day. The two underground floors of the building are for ornaments, shoes and bags, and the first to eighth floors are for women's wear. The top three floors are the boutique area, which may be the source of the goods you buy at the Jiangnan high-end clothing store in Seoul.

At each stall, there are two Korean sisters who are as tall as models. They have beautiful faces, delicate make-up, and wear their own clothes, which are signs of regeneration.

I hold a bank card, pretending to be a wholesale person to enter the store to negotiate prices, but it was this detail that exposed my "layman.".

The two little girls who came into the store together took the initiative to point out: "you haven't bought clothes here yet. It's your first time to come. In dongmenmen, you can only use cash, Alipay, wechat, UnionPay and so on, they are useless. "

I hid the card and took out the money according to his opinion. After all, they have a bag of clothes in hand, which seems to have rich experience. But I didn't expect that these two people were also "on the way".

Just as they were photographing clothes in the store with their mobile phones and passing them on to their friends, the shopkeeper stopped them: "no photo." Between the words, there was a stern look.

"We just shot them to our friends in China, and she also wanted to buy them." They haven't given up yet.

The owner didn't seem to understand Mandarin. He waved his hand and said "no" and asked them to withdraw the photos.

Under the tough attitude of the shopkeeper, the girls can only act on it. At the end of the event, they pointed out their tongues and laughed at me: "these stores are afraid that we will take the version of the clothes back to do it ourselves, and infringe their copyright."

Since the 1970s, with the textile industry becoming the main industry of South Korea's economic development, Dongmen market has leapt to the center position with a history of 100 years. In the 1990s, Korean dramas went out to sea and the Korean wave was prevailing. Clothing and other industries were also very popular abroad, especially in China.

Over the years, the domestic clothing industry has formed three landmark distribution centers, namely, "Beijing Zoo" in the north, "Four Seasons Green in Hangzhou" in the East and "Thirteen lines in Guangzhou" in the south. The source of these three centers points to the east gate of South Korea. For many years, special personnel have been purchasing in the east gate of South Korea all the year round, coming back for sale or printing and manufacturing. The trend of Western learning spread from one shirt to another skirt.

Most of the clothes in dongdamen have no brand, only store name. But careful observation, a shop and a shop, Rao is the same style, but the style is absolutely different. Each stall has its own designer, and attaches great importance to the novelty and style of clothes.

The "no photo" of each store forms the protective wall designed, which has become the reason why people from all over the world come to the east gate of South Korea.

As individual customers, originally entered the wholesale market, almost "hard to walk", the same style of clothing, at least two pieces of sales is "hidden rules".

Fortunately, the two-year discount season at the east gate of South Korea is in progress, and single clothes are also available for sale.

There are three or four rows of clothes on display at each stall. The summer clothes are about 10000 won to 30000 won, that is, 60 yuan to 180 yuan, and the winter clothes are about 300 to 800 yuan. The price is not high, but the helpless point is "buy it now and can't try". Whether it fits or not depends on luck.

In this labyrinth of clothes, the clothes with good shape and low price are easy to make people crazy. Each bag is full of five clothes. Many people carry a stack of Korean coins in their hands, ready to pay at any time.

I don't have much cash. I've run out of two clothes in one store. Fortunately, there are "money changers" all over the east gate. Of course, no matter when you go to the door to change money, you always have to wait in line. Xiao Li, a Chinese student studying in Korea, is in front of me.

She was wearing a T-shirt, a thin shirt with long sleeves and a pair of jeans on her lower body, which was very Han style. Talking about dongdamen, she said that after studying abroad for one year, this was the second time to go to dongdamen. First, the clothes of dongdamen in non discount season are not cheap. Secondly, she lives in the new village between Hongyi University and Lihua University. In these three places, there is no shortage of large shopping malls or small clothing stores.

The development of offline commerce in South Korea has reached the point of "100 meters a convenience store". It can be said that "there is a road, there is retail".

Xiao Li said that this time she came with her sister and didn't intend to buy it, but the discounted price made her unable to stop, so she could only take cash to "buy, buy and buy".

If the Korean students came to the next room a few days ago, they didn't put in one of their clothes. The Korean students around are buying and buying, and they are used to buying along with them. "

Walking in the streets of Seoul, you will find that no matter the girls or the boys, they are all dressed up carefully, fashionable and harmonious. It's pleasing to the eye at a higher level, and extremely eye-catching to say it's rough.

There are also reasons for this culture. Seoul's per capita annual income in 2018 is 130000 yuan. High income means high consumption. A little formal meal will cost no less than 100 yuan, and a dress is nothing more than that. Why not please yourself with a meal?

On this night, almost all the customers in APM place were Chinese.

There are two or three staff members in a stall. The boys are responsible for taking the goods, while the girls are the shopping guide and cashier. At least a few employees in China entered the store.

Korean shop assistant repeatedly said two words: "Ernie, discount here."

Chinese salesmen are different. They know Chinese customers. When the customer hesitates, they will let the customer try it on; when the Korean staff only talks about the price, they will introduce "this is rabbit hair, very warm"; they will even take out another one after you buy one and say "it's very suitable for you".

Half of the Chinese staff are from Korean people on the border of the border. They are full-time; half of them are Chinese students studying in South Korea. They are part-time.

Their vivid communication always makes you buy that dress.

At the door of a winter clothing store, I stopped for a long time.

The reason for hesitation is that the dress looks good, but the collar says "made in China.". Why buy a Chinese made dress in Korea?

Seeing my hesitation, the Chinese shop assistant fluently introduced, "Korean winter clothes, such as woolen coats and down coats, are basically made in China. They are short of manpower and equipment. But they will provide the design and put forward the requirements of clothing materials. China just helps to produce them. "

She further explained: "our store is sincere. If you look at other stores, it says' made in Korea '. In fact, it's taken back from China and pasted with this label."

In the appreciative eyes of Korean shop assistants and the words of "you have earned" from Chinese shop assistants, I walked out of the door with three winter clothes in my arms.

Buyers of global shopping and uncle carrying bags

Compared with the huge flow of people, the spacious passage is still too narrow. In the building, everyone is in a hurry and will always hit or be hit.

Among those people, there are individual customers, wholesale people, shop assistants, and two large groups: one is the global buyers who are doing Taobao live broadcasting, most of them are Chinese young girls; the other is that they are carrying large bags of clothes to the logistics center, and most of them are Korean uncles.

In a stall on the second floor, I met Sheng Tai. If you watch Taobao live, and if you like the clothes of dongmenmen, it's hard for you not to know the studio of "Shengtai global shopping". He has 520000 fans, and the average number of people watching each live broadcast is more than 100000.

He has been in Korea for three months. But at this time, he didn't talk to me.

At 8 p.m. every night, he and his team - a live assistant, a co model - enter the stalls of the east gate. For the next five or six hours, they usually broadcast live at five to six slots.

In fact, his team is more than that. Before they enter the stalls, buyers have already selected clothes at all stalls and negotiated the price; the domestic customer service team and delivery team are also ready at all times.

Two years ago, Sheng Tai, who was in his early 20s, came here alone.

He took his mobile phone to live, and all the files were not allowed to take pictures or videos. After 20 days of continuous broadcasting at the gate of a stall, which brought them amazing sales, the other party agreed to let him live in the store.

"It's a special suit, miss. It's a great suit."

This global top buyer can sell 2000-3000 pieces of clothes a day during the discount season. Models, too many introductions. At first, the shop assistant helped him to try it on, but now he has his own help.

Behind the upgrade is dongdamen's recognition of this young man's strong ability to carry goods. It is also the only way for more and more buyers to compete more and more fiercely.

Sheng taixiao said that global buyers have become more and more lively here, and the stall is also hard to find.

"The shopkeeper takes his designer's latest clothes and applies to the management department on this floor. He may not give him a new store."

The clothes of buyers are mostly transported by uncle of Korean logistics industry.

After getting familiar with it, even if you want to add goods, buyers don't have to go to the East Gate in person. They only need to ask Uncle to pick up the goods in the store and pay after delivery.

Around the east gate, a porter's monthly salary can reach 15000 to 30000 yuan. Their broad backs connect the clothes of the East Gate with people from all over the world.

What is the secret of a hundred years old?

It was past 12 o'clock when we walked out of the building. The subway is out of service and there is no bus.

Taxis at the entrance of the mansion are asking for a taxi fare of 50 yuan when they come to the building and 200 yuan when they go back.

We chose to walk back. After walking about 300 meters, it was dark on both sides, and the excitement dissipated like smoke. Looking back, the east gate is still there, with neon lights on.

East fashion is the gateway to Asia. The latest version of the latest fashion clothes will always be the first to appear here, making many popular models a year, lasting for a long time.

East has the technical content. Although the same wholesale, but designers can always find a place here, and thus start the most cutting-edge pursuit and competition.

There are also exceptions to the east gate. Some stalls hold short sleeves and shirts imported from other countries, and use "made in Korea" to deceive guests from afar. Such behavior is facing more and more severe punishment.

They are still waiting for the wholesale, and they are still waiting for the selection.

For a hundred years, the market has become more and more heated. Come here and have a look, and you will know why the east gate is the east gate. Author: Xu Yiting