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35 Textile And Garment Brands Listed In China'S 500 Most Valuable Brands

2019/7/2 13:39:00 27

China 500 Most Valuable Brand Textile Clothing Brand

The 16th world brand conference, hosted by the world brand lab, was recently held in China Hotel in Beijing, where the analysis report of China's 500 most valuable brands in 2019 was released. Among them, 35 textile and garment brands, represented by Erdos, Weiqiao and Jinba men's wear, are listed (attached to the list).

This report not only reflects the company's brand value and position in domestic peers, but also can understand the gap between the company itself and world-class brands.

The analysis report of China's 500 most valuable brands in 2019 is based on the analysis of financial data, brand strength and consumer behavior. According to the report, the total value of China's 500 most valuable brands in 2019 is 2187.1033 billion yuan, an increase of 3425.122 billion yuan over last year, with an increase rate of 18.57%. Among them, State Grid ranked first in the most valuable brands this year with brand value of 457.536 billion yuan. The top five brands in the list are ICBC (415.679 billion yuan), Haier (407.585 billion yuan), Tencent (406.725 billion yuan), and China Life Insurance (353.987 billion yuan). These brands have entered the world-class brand camp.

In this year's "China's 500 most valuable brands" list, a total of 27 brands from related industries, including food and beverage, light industry, building materials, media, textile and clothing, medicine, machinery, etc., were selected. Among them, the food and beverage industry is still the industry with the most selected brands, with 84 brands selected, accounting for 16.80% of the total number of selected brands. The second to fifth industries were light industry (50), building materials (41), media (36) and textile and clothing (35). There are 6.7 billion more brands than last year, which is more than 4.7 billion more than that of this year in China. Among them, there are 4 brands with brand value above 400 billion; 5 brands with brand value between 300 billion and 400 billion; 11 brands with brand value between 200 billion and 300 billion; 27 brands with brand value between 100 billion and 200 billion.

　　 The selected brands of textile and clothing include:

402th mountain flower

425 Goliath

435th Jinjiang Technology

481 Jiangnan cloth clothes

484th Jiuzi

486 ancient and modern

487

499th ab

In addition, ABC kids and Shuizi are also on the list.

According to the observation of the world brand laboratory in the past 16 years, from brand attention, brand building, to brand management planning, brand has become the focus of China's excellent enterprise management, and the investment in brand has gradually begun to show rich returns. At the same time, in the process of brand building, due to the needs of a series of activities, such as financing, merger, reputation and development, brand value evaluation has increasingly reflected its important significance and connotation. Brand value evaluation can not only provide the basis for M & A and enterprise pricing, but also enhance the influence of enterprises, enhance the loyalty of consumers, and help enterprises understand the market competition environment.

Professor Robert Mundell, chairman of the world brand lab and Nobel Laureate in economics, said big data, the Internet and artificial intelligence have brought new hope to the growth of Chinese brands. Chinese brands are narrowing the gap with world brands at a remarkable speed.