Scattered Children's Clothing Market, Domestic Traditional Brands Must Learn To Be Vigilant In Peace Time.

China's children's wear market is growing, and the market will be larger in the future. According to the data, the market share of domestic children's wear brands is low. Therefore, it is still a long way to go before the new brands want to get a share in the children's clothing industry.

The top ten list of children's wear TOP30 is Bala Bara, Anta children, Ann's, Ying Shi, pig pig, Adidas, Nike, GAP, Mini Peace, David Bela.

　　 Unshakable champion and top spot

In 2019, Semir Q1 showed that Semir's revenue in the first quarter was 4 billion 118 million yuan, an increase of 63.9% over the same period last year. In 2018, Semir group's children's clothing business revenue exceeded 50%. According to this ratio, Barbara's performance should differ from that of 2018. It is still a rare player with over 5 billion revenue in China. The data show that in 2018, Barbara's revenue was 8 billion 825 million, an increase of 39.6% over the same period last year. So no accident, Barbara's children's clothing first of the status is still solid.

Second Anta children, to be honest, Anta's sports business is higher than children's clothing business. But children's clothing business as an important part of its development is also good, especially Anta announced the 2018 earnings report, the annual revenue breakthrough 20 billion points, reaching 24 billion 100 million, which is the domestic sporting goods industry annual revenue exceeded twenty billion yuan mark the first enterprise.

　　 Lack of brand influence

At present, there are not many influential brands in children's wear market, some fast fashion brands and sports brands extend children's clothing, but they do not deliberately sell, such as H&M and UNIQLO, there is not much publicity in marketing. Sometimes with mature adult wear display can bring immature children's clothing brand drainage, but relatively easy to let consumers ignore children's clothing products in fast fashion brands.

　　 Domestic traditional brands need to be prepared for danger.

The rest of the traditional brands, such as Ann, English, pig, Minin Peace, are not traditional brands, but they are put together. Traditional brands have such a trait: usually news and action are few, but they really can bring out their achievements.

In 2018, he realized operating income of 1 billion 213 million yuan, an increase of 17.56% over the same period last year, and the sales scale of Mini peace continued to grow rapidly, and realized operating income of 864 million yuan, up 52.73% from the same period last year. Looking at these data, they are actually making products and brands every year.

The current market for children's clothing is still in the growing market. The immature market has left enough room for each player. There are about more than 40 thousand children's clothing enterprises in China. Under imperfect competition, children's clothing brands need to learn how to borrow and occupy a larger market share, and reintegrate the supply chain system, accelerate the reaction speed, enhance the standardized management and mold the personification of brand personality, and have a bright future.