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La Natsu Bell Signed The Lease Contract For 16 Years And Was Prosecuted For Early Termination. The Landlord Wants To Claim 26 Million!

2019/6/18 13:37:00 127

Eventful times! The dispute over the housing lease contract of Chengdu Lachan, a wholly owned subsidiary of the La Natsu Bell dress Limited by Share Ltd of Shanghai (hereinafter referred to as "La Natsu Bell"), was recently received by the people's Court of Nanbu county (2019), Sichuan Province, 1321 early Republic of China (2899), "Notice of action" and "civil ruling" in Sichuan.

The "civil ruling" shows that in August 2013, Chengdu La Natsu Bell Garments Co., Ltd. (hereinafter referred to as "Chengdu rasa") and the southern county beautiful home real estate development Co., Ltd. (hereinafter referred to as "beautiful home") signed the "new Century Square housing lease contract" in the Southern County of Sichuan (hereinafter referred to as the "lease contract"), which stipulated the rasa lease in Chengdu, the new Century Square house in the southern county, Chengdu rasa, paying rent to the beautiful home, etc. the lease term was 16 years. In September 25, 2013, Chengdu rasa spanferred the rights and obligations in its lease contract to La Natsu Bell's wholly owned subsidiary, Chengdu Lok Wei Garments Co., Ltd. (hereinafter referred to as "Chengdu Lok Wei").

Based on the arrangement of the optimal adjustment of the La Natsu Bell line, Chengdu Le Wei decided to withdraw from the shopping center and terminate the lease contract ahead of time. The two sides failed to negotiate the early termination of the lease contract. The fine home will be Chengdu's Lok and Chengdu rasa, which will appeal to the court, and ask Chengdu to undertake all the losses caused by the premature termination of the contract to the beautiful homeland, of which the rental loss is 1 million 345 thousand and 500 yuan, and the other losses are 25 million yuan, and Chengdu rasa is required to assume the liability for security of the debt.

According to the "civil petition" of the beautiful home, in August 2013, Chengdu rasa signed the "new Century Square housing lease contract" in the southern part of Sichuan province with the plaintiff. It was agreed that Chengdu rasa leased the plaintiff's house in the new Century Square of the southern county, the lease term was 16 years, and the annual rent was 2 million 214 thousand yuan to 3 million 786 thousand and 600 yuan. After the contract was signed, the plaintiff delivered the house on time. In September 25, 2013, Chengdu rasa spanferred the rights and obligations of its lease contract to Chengdu Le Wei, and Chengdu Rasha issued a written undertaking to the plaintiff on October 2013 29, promising that if Chengdu Lok can not fulfill the lease agreement with the plaintiff and exercise relevant rights and obligations, Chengdu rasa will take the responsibility. After a period of time in Chengdu lemicro lease, a letter was sent in May 21, 2019 to inform the request to terminate the contract. After the plaintiff replied to disagree, Chengdu Lok Wei again informed the rescission of the lease in May 24, 2019.

At present, the above cases have been accepted by the court and have not yet been heard. La Natsu Bell is actively responding to the provisions of the law in respect of property preservation and litigation matters. La Natsu Bell believes that when the property preservation is over preserved, the company reclaims the matter, and does not give up the legitimate rights such as the recovery of excessive preservation. La Natsu Bell will take positive measures to protect the legitimate rights and interests of the company.

Public information shows that La Natsu Bell was founded in 1998 and was listed on the main board of the stock exchange of Hongkong in 2014. In 2017, La Natsu Bell returned to A share market and became the only "A+H" dual listing clothing enterprise. The results showed that La Natsu Bell realized 10 billion 176 million yuan in 2018, a decrease of 2.58% compared to the same period last year, and a net loss of 160 million yuan attributable to the parent company, down 132% compared to the same period last year. The net loss was 245 million yuan, down 164.43% from the same period last year. This is also the annual report of La Natsu Bell's first full year since the 2017 A share listing.

Public information shows that La Natsu Bell was founded in 1998 and was listed on the main board of the stock exchange of Hongkong in 2014. In 2017, La Natsu Bell returned to A share market and became the only "A+H" dual listing clothing enterprise. It was once regarded as the leading domestic dress brand with rapid rise in China. At the beginning of the market, it had been competing for the Chinese version of ZARA.

Cheng Weixiong, general manager of textile and garment industry analyst and Shanghai Liang Qi Brand Management Co., Ltd., said earlier that with the constant changes of the market, La Natsu Bell's "multi brand and direct business" business mode is facing tremendous pressure of increasing operating costs such as labor and rentals. In the direct battalion, the pressure of the cost of labor and rentals brought by the direct channel will increase the profitability of the single store if it fails to achieve the growth of single store sales. This is also an important reason for the loss of the company in 2018.

It is understood that in 2012, La Natsu Bell put forward the development strategy of "multi brand and direct business oriented", opened the crazy expansion mode, first expanded from the brand, launched 7m and LaBabit Yi two women's wear brands, and launched three men's clothing brands such as POTE and JACKWALK, MARCECK, and 8EM children's wear brand.

After 2015, La Natsu Bell gradually owned or launched Siastella, OTR, GARTINE and other brands through holding companies, and gradually supported or participated in the development of MairaLuisa, Tanni and other brands through joint ventures and equity participation.

Along with the crazy shop, La Natsu Bell's performance declined, and the number of stores declined. By the end of March 2019, the number of La Natsu Bell outlets was 7653, a net decrease of 1887 from the end of March 2018, and the number of outlets dropped by 19.78%. In the first 3 months of 2019, the number of outlets in La Natsu Bell had dropped from 9269 to 7653, and 1616 outlets in three months.

Hao Shuai, an analyst at Guotai Junan Securities, believed that the difference between La Natsu Bell's outlets and other clothing brands is that if a store sells multiple brands at the same time, it will be recorded as multiple outlets (the estimated average sales of 3 collection brands per store). The company plans to strengthen the quality control of new stores in 2019, closing down losses and inefficient outlets. In the future, with the promotion of the company's channel reform, the number of outlets will be reduced by about 1000, thereby enhancing the efficiency of the unit network and enhancing the endogenous growth capability of the company. The reform of the channel has been implemented since the fourth quarter of 2018. In the fourth quarter of 2018, the company closed 356 outlets in a single quarter, while the net sales increased by 190 in the same period in 2017.

In addition, Hao Shuai also said that under the direct camp mode, including fixed shop sales personnel costs, rental and shopping malls and other fixed cost costs larger, higher operating leverage, sales decline led to a sharp decline in profits. Since the second half of 2018, La Natsu Bell has concentrated resources to improve the sales performance of core regional stores, and integrated brand, regional, management team and other factors to promote franchisee and joint venture in the areas where the company's blank county level market or direct management radius can not be effectively covered, and strive to form a channel layout of joint venture and franchised stores over 50% years in 1-2 years.

According to the introduction, because of La Natsu Bell's direct channel strategy and the large number of salesmen, the number and mode of adjustment will only reduce the number of employees. In the 2014-2018 year, as the number of employees in the company's whole direct camp mode was large, the number of employees increased year by year, from 32750 to 33706. In 2016, the number of employees increased to 38 thousand and 800, and the income of 2014-2018 people increased from 190 thousand to 260 thousand / person.

La Natsu Bell also said last night that in 2012 -2017, the number of Direct stores in the company increased from 1841 to 9435, and the operating income (total method) increased from 1 billion 864 million yuan in 2011 to 10 billion 446 million yuan in 2017. In 2012, the newly launched 7Modifier and LaBabit e two women's clothing brands had contributed 31.2% and 32.3% of the gross revenue and gross profit of the company in 2017, becoming a stable source of income and profits for the company, mainly due to the promotion of the company's multi brand strategy and the support of the direct channel system.

In La Natsu Bell's view, the direct camp mode is conducive to carrying out the company's management strategy independently and uniformly, and directly grasping the customers' needs dynamically and rapidly expanding the scale of new brands. However, it needs to invest more operating resources, and the pressure of cost and expenditure is larger, which mainly includes new shop opening expenses, refurbishment expenses, store personnel expenses, and rental expenses, especially for the purchase and management of inventory. Since 2018, due to the sharp decline in offline sales, the pressure of excessive fixed cost expenditure under the company's direct mode has been highlighted, which is also an important reason for the company's loss in 2018. To this end, La Natsu Bell plan to speed up the process of channel spanformation and adjustment, the new implementation of affiliation and franchise mode, to accelerate the formation of direct, joint and join the same channel structure layout.