Love For China: The Fashionable Days Spent By Buddha In China

In 1933, China's current situation was chaotic, and the United States and other countries were in the economic crisis. This year was the most serious year in the Great Depression of the world economy.

In short, it is difficult to link such a year with luxuries.

However, in this year's Hamburg City, Germany, a master in the luxury and fashion circles called "emperor" was born -- "Karl Lagerfeld".

The status and significance of Lord Buddha in the global fashion industry is self-evident, but for today's luxury goods industry and fashion circle, the love between "old Buddha" and China is a very worthwhile story. He is not only the people who bring fashion, but also those who read foreign cultures and listen to China, at least will not get the embarrassment of eating pizza with chopsticks.

A big show on the Great Wall, he knows China very well.

"Coco Chanel herself has also been to China. She likes Chinese art and architecture very much."

Karl Lagerfeld once spoke of his predecessors, probably because of this kindness, and he also had an inexplicable love with China.

In 2007, when Taihe consultant paid a salary and welfare survey to China's luxury industry, he thought that the luxury industry started in China, but spring is still far from coming.

Data show that in 2007, the total consumption of China's luxury goods market was $7 billion 600 million, an increase of 15.6% over the same period last year.

This is still a data that is not much of a leap forward.

It was this year that "Lord Buddha" came to China for the first time and chose Beijing to choose one of the most famous cultural symbols of China, the Great Wall.

He also set up a designer's record.

In 2007, "Lord Buddha" successfully hosted the 2008 spring and summer fashion show for Fendi in the Great Wall, and 88 supermodels appeared on the Great Wall. The graceful posture of the models complement each other with the rolling night scenery of the Great Wall, and the subtle collision and perfect combination of Chinese and Western cultures.

It was the first time that "Lord Buddha" appeared in China. He became the first designer in the Great Wall to hold a press conference.

About 5 years ago, "Lord Buddha" chose a city every year to launch the Chanel advanced handicraft workshop series, including Paris, New York, London, Moscow and so on.

It may be a smooth trip to Beijing. Soon, in 2009, "Lord Buddha" brought Chanel to China. This is Shanghai, the "magic capital" of the Huangpu river. Chanel held the "Paris Shanghai" 2010 advanced manual fashion show.

Shanghai became another city of Chanel's advanced handcraft series after Paris, Tokyo, New York, Monaco, London and Moscow.

If Beijing is chosen as the center of Chinese culture, the love for Shanghai is closer to the job of "Lord Buddha".

Shanghai is the favorite city of "old Buddha", the 3 big show of Chanel in China in the past 10 years, and all the places are located in Shanghai.

In 2009, "Paris Shanghai" series of fashion shows, "Buddha" chose three key words: "Shanghai women", "Chinese clothing" and "ebony screen."

His style of Shanghai is mainly black, gorgeous Chinese red and emerald green as delicate ornament. Chanel's classic twill soft suit is matched with Chinese Impatiens collar and diagonal open collar.

30 supermodels from all over the world set foot on the T stage and elegantly displayed the "Paris Shanghai" advanced handicraft series fashion.

The "Buddha" is based on the Chinese model as the center of the show, including the famous Chinese supermodel Rhododendron, Qin Shupei and Feifei Sun.

If you can't say that he has studied China, it's only commercial respect. You should look at this detail.

The "Paris Shanghai" fashion show left a Christmas window on behalf of Shanghai. Lagerfeld participated in the design of the window and added many Chinese elements.

"In this window design, I joined the decoration of China red and dragon, which covered many different Chinese elements, very fashionable."

In an interview with the media, Lord Buddha said that he also popularized the knowledge of differences between Chinese and Western cultures: "although the dragon is not a lucky symbol in the west, it represents auspiciousness and monarchy in China."

You may not have guessed that his money has come here except that he has gone to Beijing and Shanghai with his brand.

It is reported that he has planned to launch his own brand hotel in China.

In 2014, "old Buddha" operated a Karl Lagerfeld Hotel with 20 floors and 270 rooms. The six star hotel is a part of the Lisboa palace. It plans to open in the year before last.

This is only a design. By 2016, he announced plans to launch his own brand of International Hotel, called Karl Lagerfeld Hotels&Resorts, the first hotel opened in Macao, China.

He talked about luxuries in China, "your life and your life are luxury".

After 2010, China's luxury market is no longer the phenomenon of "old Buddha" when it came in 2007. Many luxury brands have to admit that a considerable portion of their revenue comes from here.

Take the latest 2018, according to the bain Consulting Research Report, the total sales of luxury goods in the Chinese mainland market have reached about US $36 billion.

This amount is nearly five times higher than in 2007, and Chinese consumers have become the main force in the global luxury market.

In the future, Bain also predicts: "the current Chinese consumer who accounts for 33% of the total sales of luxury goods in the world is expected to reach 46% by 2025."

When luxury goods were hot, "Buddha" was invited to attend the "2016 Digital Fashion Festival" and "Charity Night" in 2016.

This is the third time he has come to China. The visiting city is Shanghai.

"Now that Chinese consumers are becoming larger and larger in the luxury market, have they ever thought of making some design changes for Chinese consumers?" this is one of the questions he received that night.

Although there are many Chinese cultures for the brand to enter China, in 2016, "the Digital Fashion Festival" and "Charity Night", "Lord Buddha" replied in a calm manner: "no change will be made because of market orientation."

He believes that it is very dangerous for a person to be absolutely loyal to himself and to cater for others' preferences.

This view is similar to the brand he dealt with by his own name.

The story of the old Buddha and China is not as good as those above.

As early as 2005, Lord Buddha sold the "Karl Lagerfeld" to Cao Qifeng, an entrepreneur in Hongkong.

After all, at the same time, Chanel and Fendi held many important positions and he had no time to take care of their brands.

Sindy Liu, a fashion business lecturer at University of Manchester, has also said that Karl Lagerfeld is not very interested in its brand. It seems very easy to authorize others to make various products.

This seemingly casual brand did not go smoothly.

In 2013, Karl Lagerfeld brand holders decided to enter the Chinese market in a comprehensive way, and will open a number of shops, the first boutique opened in Beijing, then opened stores in Shanghai, and the total number of stores in the next 5 years is expected to reach 40.

But the fact is that the brand store has been in a state of deficit for many years in China.

In 2017, seven wolves bought a 80.1% stake in Karl Lagerfeld Greater China, and announced that Lord Buddha will be responsible for the management and control of Karl Lagerfeld's overall creativity.

However, the performance is not satisfactory, data show that in the first half of 2018, Karl Lagerfeld lost about twenty million yuan.

After telling his story with China, he finally came to listen to his words, which he said in an interview with a well-known Chinese tide media.

He made money in fashion all his life. He believed in the natural law of China that "people like fashion and continue to like it."

We can't define fashion. Fashion belongs to everyone, not a specific group. "

Is it a bit philosophical? What is more surprising is his view of luxury: there are many definitions of luxury, such as time is luxury, quality is luxury, and even your life and life are luxuries.

This word contains complex meanings and is also overused by people.

Now, people want to show their luxury.

So, Chanel may be just a luxury for you in the window, but like "Lord Buddha", your own life and life are also luxuries. Please show them.