New Retail Logic Is Not Working? The Theory Of "People'S Freight Yard" Lacks A Fulcrum.

"New retail" is like a drop of blood scattered into the vast ocean, and keen entrepreneurs are catching up with the shark like the smell of bloody sharks.

Based on the concept of new retailer, Ma Yun, founder of Alibaba and the concept of "man, goods and field".

Businesses and service providers are also revolved around these three elements, making technological innovations, eager to become the unicorn leader of the new business model one day.

But too much attention to front-end links is making this new business structure crumbling like a castle in the air.

After all, this is a retail business. The supply of goods is not timely enough, and the ability of shops under the online and offline businesses is large.

Xinyi technology CEO Xing Linlin believes that in the "people, goods and fields" must be added "warehouse", and driven by logistics, the new retail business can become a stable business as a whole.

Unlike the traditional logistics of the traditional electricity supplier industry, warehousing and distribution under the new retails contain deeper big data and artificial intelligence revolution.

Implementation of online and offline inventory

Compared with online retail, where is the difference between new retail distribution and distribution?

It is believed that users who do shopping on an e-commerce site can feel the obvious difference in the online stores.

On line, a store can have a large amount of SKU, which means that it is easier for consumers to find the right style (business is easier to stock up with large data analysis).

After the order is placed, the merchant will deliver the point to point pmission from the central warehouse in the parcel mode, and the delivery time is calculated by day (because the delivery volume is small, so the pportation cost is high).

Online, there are fewer SKU that a store can focus on.

But the offline shop is closer to the user. When the user goes to the store, he can take the goods away without waiting for the delivery time of the package point to point.

To really get through online and offline, we must first consider a real problem -- how to achieve the next batch.

Unlike online shops that store only information data, the SKU of a shop offline is limited, which limits the spread of its SKU and fails to achieve the same order from SKU.

Xing Linlin pointed out that the more than 2000 SKU of a small shop is not a problem, but a lot more SKU means that the stock will be very shallow.

What problems will be caused by inventory?

You can imagine the following two scenes.

Scene 1, in a big promotion, the online store is going to drain the shops under the line, and the flow of people to the shops, but the shops are out of stock.

In the past, the offline stores themselves will also be out of stock. When the online traffic starts to be extended to the line, if there is no better inventory allocation, can the shops meet the demand?

Scenario 2, offline retail outlets gradually form terminal node capabilities, achieve online ordering, store outlets near consumers, or shop to upgrade themselves.

But does this mean that the store should act as a pre warehouse for the online order inventory, and if the inventory is too shallow to meet the online order needs?

From the above two scenarios, we can see that the online and offline linkage needs to be replenishment enough for the store to play more capacity and meet more needs.

Xing Linlin said that to solve the shallow inventory problem, we need to divide the large distribution centers in the suburbs of cities, and replenish them in advance through the algorithm.

Therefore, in the context of new retail, in order to achieve the next round of online and offline inventory, the whole logistics is realized by the combination of central warehouses, regional warehouses, distribution centers and pre positions.

But the premise is that the layout of warehouse structure is completed.

This combination of warehouses may also greatly reduce the logistics cost of online retailing.

Xing Linlin pointed out that in the past, the distribution of electricity providers mainly used the parcel mode, which made the whole country a little bit more. This is a relatively high cost mode.

But after using the warehouse combination, the goods are pported to the warehouse closer to the consumers in advance. The order can be delivered to consumers 1 hours online.

This not only greatly reduces the logistics cost, but also improves the timeliness.

Two basic technologies behind warehouse allocation

Warehouse based logistics changes seem to be driving a new business revolution.

But the layout of the structural facilities is not enough to generate such great energy, but also to make the warehouse "smarter".

Unlike online data, warehouses and pport capacity are entities and costs under the line.

Warehouses can store only a limited number of products and SKU, while offline distribution can not be launched at any time. This is not the same as the mode of central warehouse delivery in the online retail era.

Therefore, in order to solve the problem of warehouse distribution efficiency, Xing Linlin believes that the new retail distribution mode requires two basic technical support -- big data prediction and real-time online inventory management.

In terms of big data prediction, Xinyi technology has a system as a "warehouse brain". According to the rules of dynamic selling, rent, flow and consumption, we set up algorithms to find out which products are shops' explosions, and how to reduce short chain pportation so as to improve operational efficiency and internal pport efficiency.

"By distributing the accumulated data to the scattered warehouse under each line, Xinyi technology can replenish the stores according to the consumer buying habits of the stores.

For example, the residential area and office area in this area are far away from each other. There are more cars. The 5 point employees usually go to the residential area at 7 and then start shopping.

Xinyi technology will start replenishment after 6 o'clock, so that the stock will be short after consumer spending, and second days will continue to replenish the goods.

Xing Linlin said for example.

He pointed out that this series of predictions required the accumulation of machine learning in depth.

Of course, Xing Linlin also pointed out that scattered data must be integrated as a whole, so as to become the actual sense of the national stock.

This requires real-time online inventory management technology support.

Xing Linlin pointed out that, as a logistics provider, whether online or offline, regardless of To B (for B end merchants) or To C (to consumers), we must satisfy all channels.

"When these channels get through the whole country, the data can be real-time online, Xinyi technology can know which products are low in sales, so that factories will not produce too much.

Inventory can also be allocated in a timely manner, for example, a product sold well in Wuhan, Changsha can not sell well, Changsha's inventory allocated to Wuhan.

All this can achieve the effect of lowering inventory. "

He said.

Scene first drives warehouse to match revolution

Whether for online retail or offline retailing, intelligent storage and distribution does bring higher efficiency and saves resources through a single inventory.

But with the rapid expansion of online retailing platforms, smart warehousing and distribution must develop different solutions in different industries.

"For example, clothing and fresh distribution patterns are different.

In fact, different industry lines, different enterprise sizes and different products have different logistics modes.

Some industries are suitable for warehouse distribution lines, some industries are suitable for express lines, some industries are suitable for landing, and some industries are suitable for immediate distribution.

Xing Linlin said.

He disclosed that for Xinyi technology, the main concern is the big consumption module and cross-border electricity supplier module.

In his view, when the market has specific business, first move the logistics system behind it can be promoted, that is, first party will have Party B.

Driven by the actual business, it will slowly have specific business scenarios, and then logistics companies can build their own product line advantages based on the scenario.

"Of course, apart from big consumption and cross-border modules, Xinyi technology is also doing brand new retail services.

But unlike the fast food products, the Xinyi technology is more customized to provide customized services for every brand's new product.

Xing Linlin said.