Red Container Takes Hongkong Square, Mymm Brings Out The New Retail Trend.

As a stylish online shopping social platform, MyMM is committed to creating a seamless online shopping experience for millennial consumers in China.

In April 9th, China's first MyMM American fashion flash store landed in Shanghai. With the theme of #Trend Hunters, red containers were displayed at Hongkong square in Huaihailu Road. It focused on presenting seasonal merchandise from international brands and retailers. Through a series of selected products and excellent displays, the brand spirit of MyMM was presented, and various retail experiences were presented through different media.

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The new form of the store has attracted the attention of many consumers. The virtual shopping mall in the shop shows more than 120 international fashion brands, selected products for the season, and a shopping experience similar to the physical store.

Users can scan the two-dimensional code below each commodity, and get detailed information about commodity characteristics, styles and sizes on the MyMM US e-commerce platform page.

So as to achieve a one-time shopping experience of O2O.

In 1993, the US Department store was officially founded in the name of Maison Mode (French fashion house) and opened the first store in Huaihailu Road, Shanghai the following year, becoming the pioneer of introducing the first international luxury brand into China.

24 years later, the MyMM of the same group will continue the history of the US Department store and pass the #Trendhunters.

The form of Huaihailu Road will return to the history of the development of the United States and America.

MyMM hopes to provide customers with a new shopping experience and create more opportunities to interact with the platform.

According to MyMM Mei Mei fang, their customers are concentrated in China's first tier and second tier cities, have a good educational background, have a mature and deep understanding of fashion, and pay close attention to new things and innovative technology.

Through online and offline drainage, the platform will extend from the existing user community to a wider range of potential customer groups.

In addition, the MyMM American fashion flash store has been supported by many brand partners, presenting multiple surprises to guests through joint promotion.

Special drinks Perrier Paris water; and Nespresso from the Nespresso to provide excellent coffee for the event; sunglass hut provides selected brand products for the guests; the city life community YHOUSE will provide customized edition cards for the guests attending the event.

Besides, the raffle and the skin test on the spot will have the opportunity to get beautiful gifts.

The activities of ShangHai Railway Station will last until April 15th, during which consumers can experience MyMM Trend Hunters in Hongkong square, Shanghai.

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For the future activities, the host side said that the project will move to more first-line and second tier cities in China.