In Recent Years, Sports Shoes Have Become The Favorite Of Fashion Circles.

According to the world clothing shoes and hats net,

These years have suddenly become.

Circle of pet, more and more stars in the red carpet when they used shoes to replace the "hate high", Stan Smith, Yeezy 350 Boost became the best partner in the street filming, originally flat sneakers, so entered the fashion circle, or even in the ranks of luxury goods.

The latest survey by Fashionbi, an investigative body, shows that

It is the fastest growing sector of the fashion industry.

In the 2015 year of the year, the market scale of the global sports shoes reached US $55 billion, and this figure is still increasing year by year, and its annual compound growth rate has reached 7%. This is the main growth point of the footwear industry, and its rising trend will continue according to the current demand and sales volume.

"Footwear is the fastest growing part of the fashion industry, and sneakers are the fastest growing product category in the footwear market, and sports shoes are especially popular in the matching of evening wear and casual wear."

Fashionbi chief operating officer Yana Bushmeleva said.

The footwear market is divided into two types: competitive and non competitive. The former includes professional football shoes, basketball shoes, tennis shoes and running shoes. Non competitive sports include flat shoes, sandals, canvas shoes, leisure sports shoes and so on.

Fashionbi pointed out in the survey that the footwear market is dominated by non competitive sports shoes, and its market share is more than half (52.9%).

In terms of gender, women invest more in shoes. In 2015, the income of women's shoes was $145 billion, contributing to the highest revenue in the industry. The market share reached 53.9%, and the market share of men's shoes and children's shoes was far behind 28.1%, 18% and 18% respectively.

Nevertheless, the survey reports that men are potential buyers, and this group may contribute more to footwear businesses in the future.

At present, many men's clothing brands are redesigning strategies, hoping to attract the interest of male consumers.

Stores and clothing stores are the main places for people to buy shoes. 62.4% of shoes are sold through this channel, followed by department stores, which contribute 13.5% of sales.

It is worth mentioning that there are also electricity supplier channels, which account for only 10.2% of the total sales, but the upward trend is very obvious.

Joint names, slippers and slip-on are new trends in recent years.

In addition, the styles of men and women are also popular. For example, Adidas's Stan Smith shoes are a model for men and women to eat. Customization and technological innovation are also new ways for businesses to attract users.

Not only the traditional sportswear brand, but also the luxury brand market.

For example, the hair slippers launched by Gucci in 2015 have led the fashion trend of the past two years.

"Old Buddha" Carle Lagrange has launched a joint venture with the US tidal brand Vans. Dolce&Gabbana has set up a special sports shoes boutique in Milan, mainly playing colored graffiti + patched tennis shoes.

With the pformation of luxury brands towards leisure style, high-end sports shoes have become one of the ideal ways to display their creativity and technology.

More interesting reports, please pay attention to the world clothing shoes and hats net.