How Do Foreign Businesses Play The New Retail Business?

Sharing economy, unmanned convenience stores, intelligent business...

These hot concepts in China are undoubtedly the product of further evolution of our consumption upgrading and retail formats.

However, in Europe and the United States, due to the economic and demographic reasons, their retail industry has obviously not been able to keep pace with China's development, but this does not mean that they have not innovated.

Here, we have brought together two innovative samples from online retailing in Europe and America. They may not represent the trend of development of the industry, nor will they succeed in practice, but they can still tell us something.

First, move the fitting room to --Yourfittingroom.

British new generation

Electricity supplier Yourfittingroom launched the you try (we wait) service.

This service allows users to place orders online, and then wait for Yourfittingroom to send clothes to the home to try on. After that, Yourfittingroom distribution workers will not take the goods back, while the remaining goods will be delivered by the delivery iZettle mobile payment device.

According to the world clothing and shoe net, Yourfittingroom's service aims to attract some new potential stocks.

Brand and niche brand.

At present, they have signed brands including Traffic People, Moka, Karma Beach and Longstaff Longstaff, and only those Yourfittingroom products can enjoy the service of "pre test and buy".

Users can choose goods through Yourfittingroom website, either by selecting common distribution or by buying them first.

Ordinary distribution requires users to complete pactions online, and then the brand is responsible for distribution. Yourfittingroom will take Commission as a trading platform.

The "first trial and then buy" will be taken by Yourfittingroom from the brand dealer and then sent to the consumer. This service will be borne by the brand side. Similarly, if the paction is successful, Yourfittingroom will receive a commission from every order.

In this regard, Yourfittingroom founder explained: "try clothes is an integral part of the entire purchase link, it can effectively reduce the return rate, so that users can try to wear like a physical store to buy clothes, but also in their own home.

"

[comment] it is not new to move the fitting room home. Stitch Fix and Amazon have done it. It really solves a common problem faced by apparel online consumers -- buying clothes from the Internet can not be tried on.

But what we need to think is, is this demand really that big? Does it improve efficiency while improving user experience? What is the cost of service covered by?

Two, "clothing doctor" --The Clothes Doctor

Founder: Lulu O'Connor

The Clothes Doctor, a British start-up company, is an online apparel solution provider that provides users with clothing repair, improvement and tailor-made solutions, and also provides on-site services and related logistics services.

Soon, it will also introduce fabric and accessories dyeing services.

It is understood that the platform provides users with 24 hours of booking service. After the online booking service, the platform will confirm the time of receiving and sending clothes to consumers through e-mail.

If the user chooses the on-site service, the The Clothes Doctor will send service personnel to pick up the clothes from the user's home and send them back to the consumers after the garment is repaired and repaired.

If the user does not choose door-to-door service, he can place the "Collect+" on the platform and retrieve the clothes.

Its founder, O'Connor, says Britons spend a lot of money on clothes every year, and as a clothing enthusiast, she hopes that the service will encourage people to reduce and dispose of clothes through repair and improvement.

"When users need to fill a button and suffer no time, they can also conveniently complete it through us.

"

In addition, the company is developing a "body recognition technology", which can accurately measure the user's figure in a few seconds by mobile phone or webcam.

[comment] at first glance, the door-to-door service of The Clothes Doctor is very similar to the early O2O home service (such as beauty, hairdressing and massage) at home, but will it be a fake demand to repair clothes at home? Moreover, its private ordering is also more like a service for small and high-end users.

Then, how big is its commercial value?

More interesting reports, please pay attention to the world clothing shoes and hats net.