How Can We Reduce The Decline Of Wearable Devices?

According to the world clothing shoes and hats net, today's wearable market has not seen the scenery of two years ago, at least the topic has not been enough. In fact, this is also consistent with the basic law of development of things. After prosperity, it will always return to a steady state. In the process of coming and going, the market will eventually become more balanced. It is undeniable that the wearable field was once the object of many large companies and strong capital chasing, after the climax. market At the beginning of the differentiation, the major manufacturers also showed different survival conditions.

Admittedly, the negative news about the wearable market is endless, but in the eyes of investors, this is still a field with market impact. CB Insights, a data research firm specializing in investment, made statistics on spanactions in the wearable domain in the first half of this year. The results show that as of July 10th, 78 spanactions have been achieved in the wearable domain, with a total value of US $327 million. According to the current rate, there will be about 150 spanactions in the field in the whole year, and the total investment will be around us $628 million.

Looking back in 2016, there were 149 spanactions in the wearable domain, with a total spanaction volume of US $1 billion 855 million, which is directly related to Magic Leap's huge investment of $793 million 500 thousand. Obviously, the volume of investment this year is basically the same as last year, but the total amount of investment has shrunk. However, if we extend the timeline, it is easy to see that the investment in the wearable sector has fluctuated a lot, but the overall trend is still rising.

In 2014, the field of wearable industry ushered in the first investment peak, but by 2015 it was extremely shrinking. Therefore, the investment this year is less than last year is also a normal phenomenon. But beyond 2015, there should be no problem. Therefore, we can not easily make the wearable market into the judgment of the twilight period.

But then again, there are some big companies or the once trump companies in the field who have made plans for a full retreat. Intel is one of them. As we all know, in recent years, based on the spanformation of Intel crazy cross-border, basically to what extent of fire to play, in the field of wearable, this company has also studied intensively for three or four years.

Now Intel is ready to withdraw. According to the news, Intel cut off the smart watch company Basis which was acquired three years ago, more than two weeks ago, and the new technology group of the business will turn its attention to the AR field. In addition, Intel's smart watch project with Intel and Fossil has decided to stop. In fact, as early as last November, there were rumors that Intel's Basis business abolished 80% of its employees, and many others were asked to spanfer jobs. But at that time, Intel also made it clear that it would not withdraw from the wearable market.

In addition to the above two smart watches business, Intel also bought Recon, a bicycle head equipment company. There is no more information about the adjustment plan for this part of the business. But obviously, Intel should not continue to support these less profitable business areas, because it is spending a lot of money on AI, VR, UAV and other fields.

Some people voluntarily withdraw, others are forced to leave. Pebble was bought by Fitbit before. Now, the wearable company is the smart bracelet. Jawbone It has also reached the end of history. Although the subdivision is different, the outcome of Pebble is much stronger than that of Jawbone, but the situation of Fitbit is also very challenging.

Jawbone's valuation has reached $3 billion, and it will not be able to avoid bankruptcy and liquidation. But the company CEO Hussein Rahman (Hosain Rahman) has not been knocked down, and he set up a new company, the main health related hardware and software services, many former company employees have joined.

Jawbone was built as a Bluetooth headset and Bluetooth speaker. It once enjoyed considerable reputation in the US market. When the concept of wearable rise, Jawbone abandoned the main business, determined to enter the smart bracelet. Due to the air outlet, plus the popularity of Jawbone before, the new business has been favored by many investors. However, Jawbone did not perform the role conversion well, and the first generation product had a product recall. Moreover, Jawbone's smart bracelet has been criticized for its excessive pursuit of appearance and lack of bright spots in its functionality. By the middle of 2016, Jawbone had abandoned the production of smart bracelets.

In fact, Jawbone has long been suppressed by Fitbit, and Fitbit has advantages over Jawbone in terms of functions, product types and even pricing. From 2013 to 2014, the market share of Fitbit is almost four times that of Jawbone from the subdivision area of smart bracelet. By 2015, Jawbone could describe it in the smart Bracelet market. In short, Jawbone's enterprise spanformation ended in failure, and he has become one of the most typical negative teaching materials in the field of wearable.

The failure of Jawbone tells us that in a good market environment, if there is no correct product strategy, the result will probably be empty. Neither the exit of Intel nor the fall of Jawbone can directly indicate the gloomy prospect of the wearable market, because the bigwigs are still there, and the restorer is also preparing to make a comeback.

Apple Corp's Apple Watch is still the leader in the field of smart watches. No matter what kind of system update or hardware replacement, the sales volume of Apple Watch has been steadily improving. In fact, Apple Watch is not the only wearable product of Apple Corp. The AirPods launched at the end of last year has quickly become the darling of the market. Apple Corp has also proved that the wearable market does not have a real sense of cold winter. As long as products are well integrated, new technologies are constantly integrated and social attributes are added, many people are willing to buy it. With the popularization of technology such as AI, VR and AR, wearable devices can still find their new mission.

In addition, Apple's old rival Google also came back. Google glasses were born in the peak age of the wearable industry. In 2013, more than 300 wearable device companies sprung up on the market. All kinds of smart watches and smart glasses began to fill the eyes of the public. It is undeniable that Google glasses look very cool and powerful, but Google seems to have ignored the use of scenes. After all, no one wants to look like a freak because he wears Google glasses.

Now, Alphabet has reconsidered the problem, so Google glasses have revived. The factory workshop has become an Eden Garden for new Google glasses, and workers can wear complex Google hand glasses to perform complex manual operations. In fact, this provides some new inspiration for the whole wearable industry. Wearable products need to explore some specific functions, because even if the space is bigger, there are too many similar products on the market, which is not good for everyone.

It can be imagined that the smart bracelet and smart watch on the market are quite diverse, but they are very similar in terms of functionality, but for a long time, this is certainly not a healthy market. So is Google glasses new practical method of practical significance? The answer is probably yes. According to the prediction by Forrester Research, a market research firm, by 2025, nearly 14 million 400 thousand skilled workers will wear smart glasses in the United States. Of course, Google glasses may not necessarily want to live in the factory workshop forever, at least, this is consistent with the basic rule of Mr.

Now, there is no personality to wear. product Consumers can no longer be touched. Just like Apple phone, even if there are more fans, if you can't continue to research and sell the products that you sell, you will not be able to avoid the loss of users. For the current wearable manufacturers, there is one thing to be thankful for. The industry is still far from the winter. At least those big players seem to be in the same boat.

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