Shoe Business With Outdated Ideas And Weak Innovation Is Facing The Test Of Life And Death.

The shoe market in Zhengzhou has never been like this: some businesses are unsalable, inventory is backlog, warehousing and logistics are lagging behind, bad debt frequency keeps high, and the two or three line brand is wholesaler cake. At the same time, a group of wholesalers who are innovative, innovative and receptive to new things are on the rise.

"A large number of old fashioned and innovative shoe merchants are facing the test of life and death. From last year, the footwear industry merchants gradually felt the crisis, and most of them could not touch the direction at a time and get lost. Zhang Jinshan, director of Beijing shoes world, thinks. According to the data provided by an insider to the Henan Business Daily reporter, the business of Zhengzhou Jing Guang road shoe city business district has been reduced to more than 1900 households from more than 2250 households five years ago. If this continues, the number of businesses will be reduced to about 1400 in two years.

Zhang Jinshan analysis, first of all, the industry triangle debt problem, "wholesalers owe manufacturers money, retailers owe wholesalers money, which is a common phenomenon in the industry. Wholesalers can't collect accounts at the terminal, so they can't reconcile their accounts with manufacturers. A link out of the question means a line is dead, so the industry bad debt rate is very high. In response, Xiao Peng, general manager of the "Lotus rain" brand, had a deep feeling. "The prevailing credit mode has spanferred capital risks and operational risks to wholesalers: the goods sold by the agents can not be sold to wholesalers, but wholesalers can not return the goods to the manufacturers, resulting in a large backlog of stocks."

　　 Homogenization Serious and low price competition is a pain in another industry which is not around. Ten years ago, the era of "taking goods as king" was long gone. Nowadays, the old routines that have always been handy have completely failed. Shoemaking wholesalers still have room for survival, but in order to survive for a long time, they must change their old ideas and spanform thoroughly, and start from the terminal needs to do well the service beyond the footwear products themselves.

"An excellent wholesaler should be a good buyer and resource integrator: he knows better about shoes and markets, knows which products can be sold in what areas, he knows more about manufacturers, and butts 20~30 shoe factories with different origins, making it easier to integrate resources. He also needs to know more about services, and provide all-round, trusteeship guidance for training, operation and marketing on the basis of supply for terminal stores."

Zhang Jinshan said, "an excellent wholesaler should also be excellent. Capital platform Builders. " Many brands and manufacturers have a strong cooperative relationship, and they will get certain accounts from manufacturers. Similarly, brands will also provide certain accounts for the long term cooperative terminal stores, thereby alleviating the financial pressure of terminal stores.

If retailers build their own teams to buy from factories, they may be faced with a series of problems: they are uncertain about market pulse, and the goods they buy are not necessarily good to sell. If goods are not sold well, there will be pressure on their own business risks, inventory risks and fund risks. If you cooperate with excellent wholesalers, these problems will be solved by wholesalers through the deployment of goods.

"The market is more subdivided and the information is more spanparent. This makes it impossible for the merchants who have no sense of innovation, no ideas of operation, and simply hope for the market to survive: the mass consumption oriented to the personalized fashion consumption. WeChat order Leading to a sharp decline in the flow of shops, businesses need to re recognize the market and re develop sales channels. Zhang Jinshan told reporters, "today, the profit of footwear terminal stores continues to decline. In the past, the price of shoes to the terminal will be multiplied by 2.3 on the shelves, and now it will be 1.8. Every slight change is terrible, and it will make the market disappear.

"Nowadays, the brand shops represented by floor shops and shopping malls, as well as the popular brand collection stores in recent years, account for nearly 70% of the share of terminal sales. The spanformation of operators and brand operation is an important direction for the future development of the industry. Zhang Jinshan said, this is why the world of Jing Sha shoes is more inclined to have brand operation consciousness, innovative consciousness, and easy to accept new things.

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