Fabletics: Shopping Cart On Line Fitting Room.

May 11th, the United States

JustFab of the electricity supplier company

brand

Recently, there has been progress in the linkage between online and offline businesses, which are more closely linked to online stores with new technologies.

And this brings them 3.2 times profit growth.

According to the world clothing and shoe net, Fabletics's "secret weapon" is called "omnicart", which means that online shopping and offline shopping cart can get through.

In the store below the Fabletics line, the salesperson uses the tablet computer to scan the products that consumers try on. If the consumer is a member of the Fabletics and can find his personal information record in the system, he will try to automatically enter his online shopping cart.

After completing the try, consumers can also feedback to the shop assistant by selecting the options provided by the tablet computer lock.

When the consumer chooses "dislikes" or "completes the purchase in the store", the product will be removed automatically from his shopping cart.

Conversely, if he chooses to buy it later, the product will be kept in his shopping cart.

According to Fabletics President Gregg Throgmartin, this function can also be applied to many scenes.

For example, a customer may not have time to visit during the lunch break to the Fabletics store, but he can choose to put the product in the online shopping cart after he has finished his clothes, and pay later.

However, when consumers leave the physical store, how many people can guarantee how many people will eventually complete the purchase? Throgmartin emphasizes with a number, "after the launch of this shopping experience, our profit is 3.2 times the previous one".

For Fabletics, the function is not only that consumers want to shop online after they try and experience, but also adjust the website marketing information according to the instant feedback from consumers.

For example, the following example.

Throgmartin said, "Fabletics currently has 1 million 200 thousand members. I know one of them is called Alexis, and I know she wears M code.

When she came to our shop to try on a new pair of tights and finally bought S code, I knew that the size of this product was too large, and then we would update the information and inform consumers on the website.

In addition, we also see the conversion rate, and analyze why the user finally did not buy the goods he put in the shopping cart.

According to the world clothing and shoe net, Fabletics plans to expand the stores from the current 18 to 30 by the end of the year. By the middle of this month, 3 new stores will be opened and the total number of shops will reach 22.

According to public information, Fabletics was founded by Hollywood actress Kate Hudson (Kate Hudson) in 2013 and is part of the American fashion electronics company JustFab, headquartered in California.

Fabletics was originally a pure Internet brand. It has independent sales websites, mainly selling sports wear such as yoga pants, T-Shirts, tights, etc., but it is more valued than Ashley, Athleta, Lululemon and Nike (Nike).

More interesting reports, please pay attention to the world clothing shoes and hats net.