The Fashion Industry Is Changing In 2017.

In 2016, Xiaobian made a comprehensive review of the fashion industry, clothing industry and daily chemical industry, sorted out the most popular industry news and brands in the year, and launched the theme of "the most popular brand selection in 2016", aiming at finding the most popular fashion brand in 2016.

No matter how brand performance this year, the fashion industry will become an emerging force that can not be ignored in China's economic development in the future.

Next, follow the world clothing shoes and hats Xiaobian together to understand the details.

In 2016, "pformation" and "innovation" became the most frequently mentioned words in various industries.

In the opening year of the 13th Five-Year plan, how to improve the quality and efficiency of supply, activate and release effective demand, and how to proceed from product quality and forge ahead with the spirit of refinement are the new requirements for the new development of industry and product innovation.

During the "13th Five-Year" period, the textile industry will serve as an important industry for the livelihood of the people and create an international competitive trend. The integration of technology and fashion will also strengthen the development of the supply side structure as the main line, and increase the variety, quality and brand, constantly enhance the innovative ability and create new competitive advantages.

This is not only the mainstream trend of the clothing industry, but also the direction of the future development of all brand building.

In the past two years, the textile and garment industry is in a downturn. The traditional retail sales are still not getting warmer. Online retail growth is slowing down. Textile and garment exports are still weak.

The status quo.

YOUNGOR, seven wolves, Shanshan and other well-known brands of clothing in China through the pition through the low tide period is not difficult to understand.

When some traditional menswear brands choose to pform, other brands choose to buy them, and the brands they choose to buy are common. The products are dominated by women's clothing, young, and have international vision or influence.

The women's clothing brand, through the acquisition of Ed Hardy, Laur e l and IRO, became a multi Brand Company. The French fashion brand Maje and Sandro were announced to be bought by Ruyi group of Shandong. In the early September, the Shanghai fashion brand vicknus bought the "Korean bear" Teenie Weenie, which is very familiar to Chinese consumers. We seem to be witnessing more and more overseas fashion brands changing the trend of China.

In the downturn of the traditional clothing industry, the fast fashion brands of foreign countries occupy the hot spots of consumption.

In April 2016,

After receiving the joint book of 10 Amoy brands, shortly after, Tmall's platform set up an office for assisting businesses to go public. In the era of post electricity supplier retreating from online shopping dividends, is the listing tide of this wave of Amoy brand announcing powerful or revealing worries?

Listing has advantages and disadvantages for garment enterprises, and it is not a matter of success.

After 7 years of listing, PEAK began its privatization operation and implemented the plan of "returning port to A".

Mainland designer brand Jiangnan cloth clothing was listed in Hongkong in October 31st. However, just before fashion retail downturn and capital freeze, only one month in the south of the Yangtze River cloth market came to a close below the issue price.

It is obvious that capitalization is not easy, nor is it going to be listed once and for all.

The local cosmetics brand performance is not good, for many reasons, lack of innovation consciousness, lack of control ability to sales channels, all restrict brand development in the future.

Herborist is making a lot of trouble because of the "change of fortune". People can not help but regret that the "leading sheep" of the cosmetics made by China once could not make the product well. After the sale of TJOY, its performance declined sharply, and it was faced with the channel change after being bought, and the profit became a huge challenge.

Fortunately, customers always have more familiarity and trust in local cosmetics brands, and there is still much room for improvement in local cosmetics.

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What has happened in this year?

The luxury industry is struggling, and every major brand is trying to find a breakthrough.

Luxury brands want to increase their performance and rebuild their image. The simplest and most effective way is to replace designers, no matter how effective they are. With years of popularity in fashion circles, they can get some media exposure and news fever. However, this is not a high probability of success. Some people are happy and sad.

This year, GUCCI, which constantly surprises people, is regarded as an example of countless designers who have changed their designers.

2016 is about to end.

It seems that there are not many surprises. The ups and downs of the big brands have changed. The former hegemony has not swallowed up the heroic spirit of the sky and the Japanese.

Domestic fashion week is flourish everywhere, but it still does not expect the revival of traditional garment industry. The naming and huge marketing can not cover the slowdown in the growth of the brand name giant, and the days of overseas brands are also not good. The sharp drop in consumption caused by the economic downturn has made the big groups scratching their heads and plotting new changes.

2017 is coming. What are you waiting for?

Yes, we have

Strategizing and continuing to forge ahead; some brands are still struggling to find new directions.

Fleeing comfort zone, innovating, focusing on products and consumers is the key to brand's vitality and attractiveness.

More interesting reports, please pay attention to the world clothing shoes and hats net.