What Are The Secrets Of Victoria'S Underwear In This Fashion Spring Festival Gala?

"At home.

The general price will be less than 200-1000 when the counter is bought. After entering the "secret price", this is an answer from a Baidu question. But he quickly added, "if you mean the ticket price of the secret show, it's basically no need to think about it. Ordinary people can't see it at all."

Victoria's Secret

The show will be open to people outside the industry starting in 2014.

It is reported that the price of a lingerie show ticket is around 102 thousand yuan. If you want to participate in the party after the underwear show, the cost of the ticket will be around 122 thousand RMB.

The professional people who eat melon say that these prices are just a bunch of numbers. "If you watch less than more than 2200 movies, you can get tickets for Victoria's", the crowd commented, "but according to 100 movies a year,

It's about 22 years without seeing a movie. "

Maybe this price is just another "jumping price", but for some people in the industry, maybe these one hundred thousand flowers are worth a lot of money. Victoria's Secret has invested more than $12 million a year in the show, bringing together the world's meat models, singing circles as red fried chickens and all walks of life.

Celebrities and so on, which include the first-rate underwear design, including the Fantasy Bra which is worth thousands of dollars every year.

No wonder some people joked that this is simply the "Spring Festival Gala" in the fashion industry.

Fantasy Bra (dream underwear) is so expensive?

Fantasy Bra, which was born in 1996, has high cost and is the highlight of the annual tariff. It formally went on the T platform in 2001.

Not long ago, Victoria's Secret unveiled the 2016 Fantasy Bra, a dream underwear called "Bright Night", worth $3 million, and will be interpreted by an angel supermodel Jasmine Tookes.

3 million dollars is enough to make people stare, but the cost is not high in recent years.

The "The Red Hot" in 2000, worth 15 million US dollars, is the most expensive Fantasy Bra in the history of the world.

The bra is made up of 1300 jewels inlaid on red satin, including 300 carat Thailand ruby, and a $3 million 700 thousand pure gold waist chain.

In addition, there is also the 1999 "The Millennium", worth 10 million US dollars. This is the first Fantasy Bra worth more than ten million dollars in the history of the world. It is also the first time to have underwear with it.

(before that, the 4 one was designed with bra).

Of course, there are also many people wondering, how to deal with these sky high price Fantasy Bra after the end of the secret show? It is understood that these bra will be publicly sold. If there is no buyer to buy one year later, the jewellery on bra will be removed and used for another purpose. The probability of such a situation is quite high. So far, only Fantasy Bra in 2004 and 2012 has successfully found buyers.

Can "wings" symbolize the status of modeling?

In addition to Fantasy Bra, "wings" is another highlight of the entire show.

There are not many models to win the wings. Generally, only the signed models or the world's top models can have them.

Brazil supermodel Isabeli Fontana took 8 years of secret show until 2012, when it got a long distance.

Fashion is always harsh to models, and we can know from those clothes with small sizes.

Can Courtney Wells still wear huge wings when he wears 15 centimeters above the "hate sky high"? Designer, one of the designers of Wei's "wings", reveals that although these "wings" appear to be large, they are not heavy in fact, and the heavier ones are about 9 kilograms.

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It's not expensive to make a beautiful fantasy bag.

The success of Wei is certainly not accidental.

Based on a clear market positioning, it focuses on the "beauty".

If you have visited the secret store (Shanghai, Hongkong), you probably understand that its overall underwear style and color matching all have different small design sense. It looks quite young and has a series of choices. You can see from the annual exhibition of secrets, it will probably be divided into six series, covering women of the same age but with different styles.

Most of the underwear brands on the market are still in the functional stage, emphasizing the comfort and neglect of the pursuit of "design sense" or "aesthetic feeling".

However, the proportion of people in the "aesthetic sense" needs to be bigger and bigger. This is a relatively prominent advantage compared with the same industry. Of course, it also controls the psychology of many young women nowadays -- for beauty, even if the underwear is not very comfortable.

In addition, although the annual sale of expensive products is like a high-end luxury product, the price of underwear is not "luxurious" in its counters, and the selling price is 100-800. (the gorgeous series of underwear is around 138 yuan). Imagine that it is positioned among 18-29 year old young women. If they want to buy a fashionable lingerie style, the price seems to be within the acceptable range of consumption.

This is the "luxury attitude", which is sold by luxury goods, and sells parity products in the form of luxury goods.

However, due to the late opening of counters in China, before that, most of the channels to enter the country were purchased by purchasing agents, and the price could reach more than 2000 yuan.

This purchase price also discourages most young women in China. According to statistics, the average annual underwear consumption of Chinese women is only 200-300 yuan, and the number of two or three tier cities is lower.

And some domestic brands occupy an absolute dominant market share in the domestic underwear market (such as urban beauty). If they are gradually promoted to the domestic market by way of special counters, it may take a long time to accumulate a large number of customer groups.

Fortunately, through the custom made by the angels and sweet and hard performances on the show, the sensory experience brought by Wei has long been popular among the people. And this year's show also includes the addition of supermodel GIGI Hadid and Kendall Jenner. The return of China's supermodel Liu Wen has Lady Gaga, Mars Mars Bruno Mars and The Weeknd, and the topic will be further increased.