Kan, "Forced Marriage", IKEA, IKEA Sweden, Said He Would Not Consider It.
Since Kanye West went to the IKEA Sweden headquarters in March this year, it has launched a frequent "show of love" mode.
It is also shouting "IKEA is a great company", and it also wants to cooperate.
Sometimes there are indirect and euphemistic ways to throw olive branches indirectly. For example, in twitter, he told me that he was trying to design a bed for his master bedroom. He also had two hand drawn sketches attached to it, and it was self-evident that he wanted to find IKEA crossover.
And after five months, IKEA seems to have no intention of taking Kanye's olive branch. The waiting rap star ran to BBC Radio 1 public speaking IKEA, a "I have to work with IKEA (I must cooperate with the Palestinian)" to show the truth.
Well, if this pair can finally come together, what will be the crystallization of Kanye and IKEA? Maybe imagine the style of Yeezy.
Indeed, there are enthusiastic netizens who match Yeezy's models with IKEA's style.
Design
In the same place, the picture still looks quite harmonious.
Although the word is not yet written, it does not prevent Kanye West from thinking in his mind.
First of all, the style is set to be "minimalist", which is very IKEA.
Furthermore, Kanye says he wants to build a minimalist college dormitory with IKEA.
This is a bit unexpected, but the little partner who knows Kanye knows that the rapper has always been a "never dying" style.
In fact, under this thought, this marketing talent Kanye West is not only forced to marry IKEA, but also to show a good meaning to young people.
The latter chooses IKEA from the price of the people, and shows that there are some clues to design the university dormitory.
In the wake of Kanye West's hard pursuit, IKEA finally made an official response and was quite interesting.
IKEA Australia said on Facebook Facebook that she would like to see the design of Kanye and that she can "make you famous (let you get up)".
The stem is Kanye's new Famous, which is the song that Kanye and Taylor Swift swore again. It also has a design drawing of the assembly bed, which is estimated to be MV of Famous.
Although the two heroes of the story have not held hands yet, they still can not stop the enthusiastic netizens from amusing themselves and create "IKEA X Kanye West". Even some netizens have designed a "IKEANYE" logo, which combines the two names of IKEA and Kanye.
The design of netizens is basically based on three ideas. One is to imitate Kanye, Kim Kardashian and his wife, Mousika, to create a chair with double width.
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The second idea is to paste photos of Kanye on IKEA products, such as classic photo frames and mugs, with a Kanye look at you.
There are also some brain cavities designed to be more embarrassing. For example, the head of Kanye is printed on the Trojan horse, and the head of Kanye is arranged neatly in the shower curtain, or the big face of a rap star is stuck in the center of the mirror, and the special note is "with stickers attached to the mirror, and stickers can not be torn off".
The third idea is to make the rap star's lyrics and IKEA
product
Matching, such as the alarm clock named "Wake up Mr.West", "I made that bench (original lyrics bitch) famous" stool, really admire the wit of enthusiastic netizens.
As a matter of fact, IKEA has always been very conservative in its joint name. There is little cross boundary cooperation. Even in recent years, it has become more interactive with professionals or brands.
For example, in April of this year and fashion designers Walter Van Beirendonck, Katie Eary and
textile
The designer Martin Bergstro has co operated together.
There will also be cooperation with furniture designer Tom Dixon and furniture brand HAY in 2017, and new green and white striped woven shopping bags will be available in the mall.
In ordinary people, it seems that IKEA refuses big stars like Kanye West, but not billboards and star cards are consistent with IKEA's consistent tone.
After all, for brands, celebrities can bring about a surge in sales, but they may also damage the brand's long-standing image, especially the Kanye celebrities, who are labeled with distinctive personality labels. The amount of black powder is not small. This move is not easy to win.
In IKEA's own words, it's still a matter of design. If Kanye's design can meet IKEA tonality, cooperation is not entirely impossible.
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