The Survival Rate Of Chinese Designer Brands Is Less Than 1%.

In recent years, China has been independent.

With the rapid rise, designers face an embarrassment in the face of huge opportunities: tens of thousands of designer brands are born in China every year, and only less than 1% of them can survive.

I believe you are as curious as everyone else. How did the less than 1% of the brands do it? Let's take a look at their latest developments. I believe you will be enlightened.

Li Chen MLGB pboundary AI

In China, it is not a novelty for stars to play technology across borders.

Brand cross-border technology is not a novelty, but designer brands play technology, which is rare.

In June, Li Chen attended a high-tech event. This is a new conference of its self brand MLGB and China's artificial Intelligent Company going out to ask cross-border cooperation. The launch of the new product Ticwatch 2 is the theme of "elegant and intelligent manufacturing".

MLGB is the independent brand of Chao brand NPC.

In recent years, NPC has been co authoring in many fields such as joint film and television, animation, music and even automobile, catering and so on. It has been widely praised by the industry, and has made full use of its business territory. In the minds of consumers, NPC has also become a leader in the trend brand.

This cross-border activity also conveys the vision and determination that NPC wants to provide the young people with a comprehensive trend of life experience. In the future, NPC will create a real trend center. Real New Project Centre, young people can buy clothes, eat East and West, listen to music, watch movies, live in hotels and open party in this Centre, and enjoy the real lifestyle of young people.

Ms MIN shops around good neighbors.

In April, the store of independent designer Ms MIN opened in Shanghai mall.

This more than 80 square meter small shop invited the Italy designer Vincenzo De Cotiis to use brass and marble materials in many places, and also avoided large shopping centers with brand names. It cost a lot of money to find "good neighbors".

The neighbors are Christian Louboutin, known as red shoes, a popular youth Prada MiuMiu in the world and a 90 year old Italy shoe product SalvatoreFerragamo.

Many independent designers first went to the physical store and carefully worked on the way of electric business. Instead, Ms MIN started from Taobao, and then entered the brand shop of the buyer's shop, which is famous for its famous Chinese designer's brand.

The location of Ms MIN in Shanghai's physical stores is actually considering Taobao's data feedback.

According to the consumption data on Taobao, Ms MIN has the largest number of VIP customers in Shanghai, which is why the brand's first entity store is chosen in Shanghai instead of Beijing, which is also an international company.

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Shangguan zhe SANKUANZ and watch brand G-SHOCK cross-border cooperation

In June, the first G-SHOCK store in mainland China was one year old.

In the 1st anniversary celebration activities, China's new designer Shangguan zhe had a cross-border cooperation with G-SHOCK.

Shangguan zhe created his own clothing brand SANKUANZ, the sub culture with different spiritual contents is the theme of his design, such as fashion printing, graffiti, pop and other works. In 2015 he boarded the London men's week and laid a certain position in the design field.

In this collaboration, G-SHOCK has brought 30 sets of G-SHOCK X SANKUANZ limited packages for G fans.

POLLYANNA KEONG implanted in film and television drama "Ode to joy" became popular

"Ode to joy" has a network demand rate of over one billion. Not only has it featured five distinctive heroines, but also the brand POLLYANNAKEONG created by Jiang Yueyin, the independent designer of China. Its exploding red also indicates that independent designers are now in line with the mass consumer market.

Of course, POLLYANNA KEONG will combine with other clothing brands, so it is the first time to cooperate with yigue and yigue to design and develop the theme of the perfume laboratory, with a cute, simple and modern design style, to show women's innocence, sweetness, confidence and elegance.

It is understood that POLLYANNAKEONG was founded in 2014, and its brand is characterized by color and bold printing. The product is defined as a cute, cute and modern design style.