Sales Of Basketball Shoes Increased By 30% In The First Quarter Of This Year.

Just finished the NBA finals, do you really think that only warriors are so simple to chivalry and Curie to James?

I don't know how many people are staring at the scoreboard more nervously than gamblers.

Winning or losing matches means greater business for them.

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Kuri of endorsement

The leader of the camp is James and Erwin, who are evenly matched on the court. However, when they look at the shoes business, Andemar is challenging the giants.

Before robbing the seven world war, Andemar almost let the giant's knees bow and kneel on one knee, but James's last madness changed the war situation.

For 1 million 500 thousand dollars to miss out

Basketball shoes giant reveals the Achilles heel.

Of the 4 NBA players, 3 wore Nike shoes. In the North American market, Nike accounted for 90%.

Market share, with Jordan, Kobe, James, Durant and other NBA stars as spokesmen, this is Nike's victory in the basketball shoe war from 90s of last century to win over Adidas.

But three years ago, because of a mistake of $1 million 500 thousand, the giant Nike revealed his Achilles heel to his competitors.

In 2009, Nike signed rookie Cooley, but after the four year contract expired, they did not realize the potential of Curie. When the new brand Andrea was offered a contract of $4 million a year, only 2 million 500 thousand of Nike did not match.

So, it's time to witness miracles.

In the past two years, the growth rate of basketball shoe marketing in Andemar has gone to the point of "unreasonable" like that of three points in Curie.

Revenue in the fourth quarter of last year increased by 95% over 2014, and 64% in the first quarter of this year.

The total sales of basketball shoes in 2015 amounted to 678 million US dollars, 5.34 times that of 2010.

Of course, the biggest contribution comes from Curie.

Morgan Stanley analyst Jay Sol pointed out that Currie's personal endorsement for Andrew's basketball shoes is of great significance. His signature shoes are expected to sell 160 million dollars this year, leaving the super Nike shoes, including James brand, far behind.

In the first quarter of this year, the sales of Andemar's basketball shoes increased by 30% compared with the same period. The company's founder, Mr. Planck, said: "our shoes MVP is Kuri.

Currie wore No. 30 Jersey and got 30 points to win the game. Our performance increased by 30%. This is our way of cooperation.

Andemar's magic weapon

Yes, and only curry.

Just relying on a pair of shoes in the library, Andemar let big Mac Nike get stuck in the throat.

However, in the finals, especially in the seven phase of the robbing, Currie also fully exposed the weakness of Andrew's explosive growth. Just like Currie could only play three points in the last two minutes, Andrew's star product was only one of the Cooley, still not enough to shake the old Dynasty.

Nike's revenue last year was as high as $30 billion, and it has been involved in almost all sports. Andemar is still working hard to achieve annual income of $5 billion, especially in the field of basketball shoes. Andemar is still a newcomer.

Andemar, of course, has made the biggest business mistake in Nike's history. The second phase of the contract between the two sides will last until 2024, when he will be in the fifteenth year of his career.

But outside of the library, Andrea did not find second reliable spokesmen.

It is impossible to find a leak.

Nike, who had a lot of money, tried hard to stop Andemar from digging up all corners.

Durant, who expired with Nike last year, was very close to signing Andrea, with a total contract of up to 10 2.65-2.85 billion. This time Nike decided to match the contract extension, after they signed Durant for only 7 years.

James, their own head card, has had a lifetime contract of $500 million, and no one can take it away.

Even outside the NBA, Nike has been chequed everywhere.

When they discovered that Andemar was drawing up the University of Texas in NCAA, he immediately issued a $15 sponsorship of 250 million years, which directly cut off his rival's thoughts.

The finals will win or lose.

Who made you a pair of basketball shoes?

Andemar's challenge to Nike is still to go back to NBA, with a two - free ticket MVP in the "one hit ten".

After only a month or more, the winner of the championship was changed. The second full ticket MVP appeared and the winner was Nike.

Kuri, or this season's Cooley, is the biggest attraction that has attracted a large number of "pseudo fans" fans.

Many of the fans in the library started watching the game this season, actually dumping his incredible three points and the charming appearance known as "Meng Shen", which is not the same as the fixed fans group of veteran James of NBA13.

The purchasing effect of Curie shoes will be greatly reduced.

In his own user positioning, Andemar's founder wants to target the product as an elite sportsman's product, and since Nike's brand was founded, Nike has taken into account the street style of everyday wear.

Matt Powell, an analyst at Nelson consulting, points out that "only 25% of sports shoes are really brought to sport by consumers."

Look at the street. How many people wear Nike shoes and Jordan shoes? How many of them should be defined as "tide shoes" instead of basketball shoes?

Morgan Stanley analyst Sol believes that Curie is expected to become the next Jordan, and he can create $14 billion worth of basketball shoes for Andemar.

However, there must be someone who gave up the 2 generation of Kuri in the summer because he was too hot in summer and instead chose Nike Kobe 11, even if he did not care about these "unprofessional" customers. He could not avoid the influence of the finals.