Live Platform Fire Another Business Era Is Coming.

At the turn of spring and summer, following the "content", the most popular word "live broadcast" appeared.

Its commercial value was quickly sniffed out by the keen commercial world and began the interpretation of "live commerce".

Before this year,

It's just boring in the circle of "little child".

This year, it quickly broke into the business world of the Internet.

First of all, the young anchors who are young, beautiful, low in value and diverse in talent are painting the screen, followed by the amazing number of their income, which is spreading rapidly on rivers and lakes.

Various stories also become people's talk.

Ying, panda, pepper, fighting fish and other broadcast platforms began to leap into a wider world. More than 400 broadcast platforms are going to stage a fierce battle against the Central Plains.

Out of curiosity, a group of celebrities, such as Liu Tao, Luo Panger, Yu Minhong and so on, have also launched live broadcast and happily played. Although the men are not so handsome, the movement caused by it is very great. It does not mean that the live broadcast of the network caused by Liu Tao's live broadcast is blocked, but the first show of fat Luo Zhenyu has almost broken through 100 thousand people.

A few days ago, Mr. Wang Jianlin, who had a high value and age, played a game of poker on Wang Sicong's "Panda" on his business trip.

I heard that many handsome beauties in the company had their own live rooms, and they opened one at once.

Not long ago, we also invited two net red MM to make a live broadcast of 3 days in South Korea's streets, for the flagship store of Korea's clothes house. When the peak time was 880 thousand, people watched it online.

Celebrities, more young people and

The chain's entry makes the commercial value of the live broadcasting platform "highlight" immediately. When we are curious, we have already started the thinking and action of commercial application.

Tmall and Taobao, known for their quick smell and quick action, have also launched live broadcasting with the potential of "lightning less than their eyes".

Sohu, Tencent, Youku and so on also soon opened the trend of live broadcast.

It is foreseeable that a big live TV show with all kinds of commercial patterns will be fiercely attacked.

Obviously, the new commercial era that e-commerce has just opened has not yet been addicted to enough. Another business era driven by content is coming! As a new commercial infrastructure, live broadcasting has officially joined the content business era and become a general. In the future, technologies like VR and AR will bring content commerce to a new peak.

As an electricity supplier, I feel excited and excited, and feel challenged.

Due to the fast link of live elements into commerce, the first year of "content commerce" just opened in 2016 has found a new supporting point: broadcasting is undoubtedly the most intuitive platform for creative content and content display. The use of mobile phones can make live broadcast everywhere, and the cost is low.

People will surely become one of the great entries of traffic.

Today's live broadcast is still in its infancy, and its content is not brilliant.

But very soon, all kinds of people (not necessarily handsome girls), cattle, and all kinds of creative business organizations will pour into the carnival of live broadcast to create a new business ecosystem that is different from the past.

These are opportunities and challenges.

People and companies without imagination will never find opportunities here.

The original business model is likely to be deconstructed once again without evolution, upgrading and future.

And the creation and dissemination of content become the core.

How to create or combine IP at home and abroad, how to brand pformation, how to make content, etc. are waiting for the new commercial human crack.

For example, can the Korean clothing house become a big IP? Can all the brands of the brand be content and storytelling? Can they create new contents and continue to pull?

The potential energy and sales, the Korean media that just established, how to shoulder the responsibility of upgrading the business of group and brand content, and use enough imagination to make good use of the platform of all contents.

Tmall, due to the coming of the content business era, is no longer just a sales platform, it will become a platform for brand operation, and the way of store must change rapidly.

This is the thrust of live broadcast and content commerce, and I feel strongly about it.

Most importantly, live broadcasting is not a show, not entertainment, it is interaction with fans, users' emotions, trust, products and cognition, and fans are the core.

All for fans, otherwise, live broadcast is worthless, without emotion, without temperature, and will not become a new commercial infrastructure.