Gap Holiday Sales Performance Is Not Ideal.

Us fast fashion group Gap holiday sales performance is still bad, group net sales in the fourth quarter decreased by 7% to $4 billion 390 million, compared with $4 billion 710 million in the same period last year.

Net sales fell by 5% based on fixed exchange rates.

Sales fell by 14%, compared with 1% in the same period last year. The industry's surprise is that Old Navy, which has been the most brilliant group, has plunged 8% in the current quarter, compared with 11% in the same period last year.

In terms of several brands, Gap brand

For several consecutive quarters, sales fell again by 3% in the fourth quarter of this year.

As of January 30, 2016, within four weeks,

Group net sales fell from $888 million last year to $813 million.

Year-on-year sales fell by 8%, while its brands Gap and Old Navy declined by 6% and Banana Republic fell 17%.

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According to the report released by H&M, a fast fashion giant in Sweden, the company's first quarter performance rose 8%.

Between December 1st and February 29th, sales of H&M including value-added tax rose 9% to $5 billion 900 million in the first quarter, and sales increased by 8.5% to 5 billion 100 million dollars after the value added tax was removed.

In the year of Danish kronor, H&M sales recorded a 7% growth in January this year. Sales in February increased by 10%, excluding exchange rate effects. Sales in February increased 15% over the same period last year.

H&M spokesman said that the positive impact of the leap day in February 29th brought about a 2% increase in February sales.

H&M group is made up of six independent brands: H&M, COS, Monki, Weekday, Cheap Monday and Other Stories.

As of January 31st, the number of H&M's global stores was 3958, compared with 3541 in 2015, adding 417 stores.