What Is The Impact Of The New Deal On Cross-Border Electricity Supplier Enterprises?

Some people say that the day of April 8, 2016 is right.

It is an epoch-making node.

Since the implementation of the new cross-border electricity supplier policy this afternoon, the hot debate on the new tax system and the positive list has continued to heat up. Most of the employees in the industry are in a state of emergency response and business adjustment, optimistic and pessimistic.

To this end, Xiao Xin, the founder of Life, a cross border electricity supplier, made his own views on a series of impacts brought about by the new deal from the perspective of the challenges that his company actually encountered and made some suggestions.

The following is a statement by fresh Life CEO Xiao Xin.

Since March 2016, the relevant ministries and commissions of the state have continuously issued a number of cross-border policies.

The promulgation of the positive list on the evening of April 7th has pushed everyone's attention to tax reform. The whole cross-border electricity supplier seems to enter a "fuse" state.

The huge impact of "new tax reform + positive list" has caused the whole industry to face many problems.

This tax reform is closely related to the participants in every aspect of the cross-border electricity supplier industry. Our colleagues are also closely watching the changes in the new deal, constantly learning and studying, and judging the impact of the new deal, so as to adjust the coping strategies.

We understand that all policies are set out in order to standardize the development of the industry and support the growth of enterprises.

However, as a specific cross-border e-commerce start-up enterprise, our large group indeed encountered real difficulties after the promulgation of the new deal. From the perspective of fresh LIFE as a cross border e-commerce practitioner, I will interpret the impact of the current situation on the cross-border electricity supplier as a whole, and discuss the feasible direction of settlement based on the status quo of cross-border electricity providers.

First, what is the impact of the new deal on cross-border e-commerce enterprises?

After several days of digestion, I believe that the major importing e-commerce platforms have deeply grasped the power of the "positive list". Many hot commodities have been "off shelves" overnight, and a large number of products are not yet on the shelf but are in a state of no delivery.

The practical difficulties include:

1, enterprises can not react in time and adjust their layout.

Although the news of tax reform has been fermented for more than 20 days, the promulgation of the list of cross-border e-commerce retail import commodities at 9 o'clock on April 7th has brought the shock of cross-border electricity supplier industry still beyond expectations.

The new tax system will be implemented in accordance with the list in April 8th, which will leave too little time for the adjustment of cross-border e-commerce practitioners. It is necessary to make systematic adjustments within a few hours and conduct investigations on tens of thousands of varieties.

We communicate with many peers that we can use "caught by surprise and chaos" to describe the status of cross-border electricity providers during the past weekend.

We see that many electronic business platforms are too late to make conscious response and strategic deployment. The platform and system switch time is urgent, and the quantity of goods is huge, so it is impossible to guarantee normal and effective testing and verification.

Under such circumstances, large-scale on-line implementation of new systems that meet the requirements of tax reform is bound to cause many bug.

On the other hand, the positive list was released in late April 7th, and there was not enough discussion about the contents of the positive list in advance. It led to a need to revise and compare data on a large number of tax numbers to distinguish whether the product was included in the positive list.

This workload is very stressful for businesses.

At the same time, since the release of the new deal, because the implementation details have not been released yet, even if the list is not able to make adjustments to the products that need to be explained in the positive list, the enterprises can not make adjustments to their SKU, and can only wait for the specific implementation details to be further clarified.

2, cross border commodity content and price changes before and after tax reform.

After the introduction of the "positive list", a large number of enterprises in the bonded area have been affected to varying degrees.

Goods that are already in the bonded warehouse but not in the front list: all shelves should be followed up for further processing.

Goods that are already on the way and not in the front list: the enterprise has already paid deposits or payments in advance, but they need to wait for further processing.

There are two ways to deal with these commodities. One is to withdraw from the country, and the other two is to import domestic products.

If you choose to leave the country, it will involve shipping and foreign sales.

Cross border goods are common commodities abroad, and there is no obvious advantage in the process of overseas sales. For enterprises, they are paying more than two freight charges for entering and leaving the country. This is what most enterprises do not want to face.

Moreover, like the liquid milk brand abroad, even if it is shipped back to the country of origin, it will expire near the expiration date. The enterprises in the bonded area with more than ten million tons of goods are miserable.

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If you choose to import domestic sales, it will involve licensing.

These practical problems will cause huge economic losses of cross-border electricity providers, and will seriously hurt the enthusiasm of cross-border electricity providers.

Although the "positive list" covers almost all the major categories, the relevant requirements in the notes to cosmetics, formula milk powder, health care products and adult milk powder are not clearly answered, but also cause great distress to the subsequent operation of enterprises.

3, "customs clearance" causes enterprises to handle difficulties, and customs and national inspection two major regulatory departments are difficult to enforce.

On the one hand, the "positive list" requires that online shopping bonded goods should be submitted to customs when they enter the area.

Our ambition is, will this conflict with the original intention of setting up a special regulatory area? If that is the case, it will also be contrary to the original intention of the pilot set up of cross border e-commerce services, and the convenience of special regulatory areas will no longer exist.

The customs clearance order should be issued by the national inspection. However, the state inspection department has not yet received the specific regulations on the issuance of the customs declaration form for the cross-border trade in e-commerce, issued by the State Administration of inspection and quarantine. It has doubts about the issue of the customs declaration form for the cross border products after the new deal.

Such a result is that goods arrived on the same day and before April 8th, but not declared, can not be issued with customs clearance, nor can they be declared.

For enterprises, the various ministries and commissions and licences required by the new tax implementation require a lot of time, energy, manpower and material resources to handle.

For example, in the past, a health care product had to spend several years from the application for approval to the real completion.

A cosmetics sold abroad for many years has not been on the market in China for several years, and needs to be tested. It is possible to spend hundreds of thousands or millions of dollars to sell on the shelves.

When it is sold in China, the cosmetics abroad are outdated.

New products continue to emerge and become popular. Before and after the calculation, how can the Chinese get ready to go abroad for ten years?

Two, what are the specific effects of the new deal on the sale of goods?

The previous tax adjustment has already had a great impact on many cross-border e-commerce sales categories, and the "positive list" containing more than 1100 products in the evening of April 7th has caused people to be caught off guard and have a lot of impact on the sale of goods.

For example, in a pilot area, 70% of the goods sold are affected by the positive list.

Three. What is the impact of the new deal on the bonded storage mode and service providers?

According to the new deal, many enterprises will focus their efforts on cross-border direct mail, and the comprehensive cost of cross border e-commerce and service enterprises will increase sharply and the volume of business will be greatly reduced.

In order to cope with the pressure of business, many cross-border electric providers have arranged a large number of overseas warehouses overnight, ready to expand direct mail.

But in this way, there will be idle and wasteful warehouses for the use of the bonded area to cross-border electricity providers, and the stagnation of industrial innovation and capital support in the early stage may also be stagnant.

For example, after the adjustment of tax fees for cross-border electricity providers, the volume of daily production of a warehousing enterprise has dropped by 57%. If there is no obvious change in the volume of the single volume, the enterprise plans to reduce the storage area and reduce personnel to cope with the crisis.

The company plans to reduce its storage area by 40% and reduce its staff by 60%, which has also had a negative impact on local employment.

Four, the new deal will lead to the loss of related investment.

Positive list results

Structural adjustment will cause some enterprises to suffer huge losses in investment.

For example, a company plans to run fresh products, but now it is blocked outside the positive list. The cold chain warehouse invested by the company will face an awkward situation that can not be done alone.

Finally, with the above interpretation, this tax reform poses a huge challenge to the cross-border electricity supplier industry.

Since the supporting rules for the new deal have not yet been perfected, it almost caused a concussion for the whole industry and brought unprecedented pressure to cross-border e-commerce enterprises.

As a practitioner of cross-border e-commerce, fresh Life hopes that the industry will continue to grow healthily and grow. Meanwhile, in order to meet the demands of healthy and reasonable development of cross-border import electricity suppliers, we also conclude several suggestions, hoping that the competent authorities can more clearly understand the practical difficulties and pressures of the new industry, and sincerely hope to provide valuable reference for the higher authorities in making decisions.

Specific recommendations are as follows:

1, is it possible to postpone the official implementation time of the new deal as appropriate, and adjust the time for the cross border electricity supplier pilot area and enterprises as buffer period? This will be more in line with the reform and innovation of the industry's characteristics.

2, timely dynamic adjustment of the "positive list" and the establishment of an effective quick filing mechanism, in line with the characteristics of the electricity supplier at the same time, and facilitate regulation, so that enterprises are exempt from all ministries and commissions in the application of the provisions of the passage;

3, we hope to introduce all kinds of operation rules as soon as possible, and point out the direction of operation for the electricity supplier enterprises.

4, the cross-border electricity supplier is a new species, is still in its infancy, high quality enterprises have just entered this field, hoping to test and demonstrate, gradually adjust the policy, avoid striding change of policy direction, and avoid injury to the confidence of practitioners and investors, leading to the premature deterioration of cross-border electricity supplier industry.

Including our fresh Life, cross-border business enterprises believe that the original intention of the national policy is to protect and regulate the cross-border electricity supplier industry. At the same time, we will continue to embrace changes and call on many cross-border e-commerce enterprises to participate in this change.

We hope to see that under the standard management, the industry can grow sturdily, bring more quality products and benefits to consumers, and realize more people's dream of innovation and entrepreneurship.

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[cross border e-commerce operators have said]

Honey bud CEO Liu Nan:

1. On the whole, the tax reform will formally establish the long-term legitimacy of the cross-border e-commerce. It is also a fixed result of the two years' pilot work.

These two policies are a semicolon for the two years of cross border electricity supplier pilot painting, and the development behind it will enter a new era.

Platform enterprises, brands and regulators need to continue their efforts.

2, policies also need to be amended.

First of all, the policy is inconsistent with the consumption demand of the current people. Secondly, there is no unified system data for how to manage the quota. Third, the 20 thousand yuan quota of the natural year is low, and the consumers' quota of 20 thousand yuan is not enough.

Darling global founder Qi Yan:

When a new industry and new business model emerge, the original intention of the relevant policies should be to regulate the industry so that it can operate effectively, which also includes the need to focus on preventing and cracking down on illegal operations.

Under the premise of standardizing tax payment and legal operation, the government should also actively guard against and crack down on gray things, and not indulge in "gray sea scouring" or "smuggled parallel goods". Otherwise, the original intention and outcome of the new deal will run counter to it.

Sun Jianwei CEO:

The new deal clearly affirms that the import cross-border electricity supplier is a legitimate trade mode from the national level.

"Today, there is a restriction on the positive list of commodities. In the future, it is the customs from the past to the commercial business as the main regulatory object, to change to three single ratio, with single commodity as the object of supervision."

Sun Jianwei believes that this is a breakthrough from zero to one.

Cross border import electricity suppliers are absolutely innovative industries, breaking the original ones.

The channel management system has shaken the way of international trade in the past and challenged the existing taxation and supervision system.

Cross border e-commerce players need to be quickly corrected in repeated trial and error, continuous innovation, in order to break out under the new historical conditions.

Feng Jialu, vice president of vip.com:

After the promulgation of the new cross border tax system and the positive list, the most direct impact on the sea race is that the small commodities will become more expensive, while the valuable commodities will be "cheap".

In the increasingly standardized cross-border business market, the competitive advantage of regular, large-scale, and sound cross border electricity providers is highlighted.

Only two advantages will be brought to the world: one is the global direct purchase system, the two is through overseas warehouses, bonded warehouses, the five major warehousing bases in China, and its own logistics distribution system, so as to save the cost of logistics distribution so as to achieve tax-free delivery.

Wu Sheng, vice president of Xiu Xiu network,

All kinds of models have their own characteristics and are suitable for different categories. Under the new policy, there are no absolute advantages or disadvantages.

E-commerce platform needs to choose a balance between tariff and logistics cost and operation convenience.

In fact, the show has always been based on the direct mail mode, because our products are very different and are not suitable for stock.

The adjustment of this policy is not only for cross-border pilot projects, but for comprehensive adjustment, including cross-border electricity suppliers, postal services and express mail.

At the same time, it also shows that the dividend policy of cross-border e-commerce has passed, and the traditional retail stations are on the same starting line, and the final competition has returned to the essence of business.

55 Hai Tao CEO Gu Junlin:

On the whole, I am optimistic about the new deal.

The cross-border e-commerce platform will shift more from the bonded warehouse to the overseas direct mail, and promote non-standard products and increase the number of SKU.

The new deal will bring opportunities to enterprises that fight non-standard products, while enterprises that rely too much on bonded warehouses should seek pformation in a short time.

Bonded warehouses are still of significance, and cross border electricity supplier pilot cities will not exist in name only.

Because the user experience of bonded mode is better than overseas direct mail, especially in the delivery speed to better cater to the needs of users.

In addition, the price of some commodities will decline under the new tax system, and the bonded mode still has advantages.