Domestic And International Sports Brand Annual Report Is Red, The Future Development Space Is Huge.

Recently, the world's largest sports equipment manufacturer

It released the third quarter financial report for fiscal year 2016.

Revenue rose 8% to $8 billion 32 million, net profit also increased by 20% to $950 million, Nike,

Sales in mainland China continued to grow.

Domestic brands, Anta,

,

Other annual reports show growth in performance, of which Anta is still in the leading position while Lining is losing money.

According to industry analysts, foreign brands still have obvious advantages in technology, including creativity, design, big data and social operators. Local brands still need to work hard in brand value rather than deep market.

In March 22nd, Nike, the world's largest sports equipment manufacturer, announced its third quarter financial results for fiscal year 2016.

Revenue rose 8% to $8 billion 32 million, net profit also increased by 20% to $950 million, Nike president and CEO Mark Parker called "strong growth".

Sales of Nike and Adidas in mainland China continued to grow.

In addition, the annual reports of ASICS and PUMA show that their performance has steadily increased.

Sports brand annual reports are good at home and abroad.

Domestic brands, Anta announced earlier that the company's revenue for the first time exceeded 10 billion yuan.

Anta reported that during the reporting period, the company's revenue amounted to 11 billion 126 million yuan, an increase of 24.7%.

Gross profit margin was also renewed to 46.62%, gross profit reached 5 billion 185 million yuan, and operating profit of RMB 2 billion 697 million yuan.

At the same time, Anta also announced the third quarter 2016 order meeting data, data showed that 11 consecutive quarters of the realization of the increase in the amount of orders.

The 31st degree financial report shows that its turnover increased by 14.1% to RMB 4 billion 459 million yuan in 2015.

Gross profit is RMB 1 billion 823 million yuan and gross margin remains stable at 40.9%.

Equity holders should account for an increase of 30.2% to 518 million yuan in profits.

In addition, PEAK, XTEP and other annual reports have shown that their performance has improved, while Lining, who has suffered a continuous loss, finally turned a profit last year. The retail, wholesale and business income recorded double-digit growth. "As of December 31, 2015, the revenue reached 7 billion 89 million yuan, up 17.2% from 2014."

Great room for future development

More and more brands have launched smart running shoes, but Nike still has the old way to put chips in shoes.

What is the difference between domestic brands and foreign brands? Insiders believe that the performance of Listed Companies in sports manufacturing industry is better, mainly due to homeopathy.

According to public figures, China's sports industry has a total value of 356 billion 300 million yuan, accounting for only 0.6% of GDP, while the proportion of sports industry in the world's developed countries accounts for more than 2% of GDP.

It can be seen that the future development of China's sports industry is huge.

The leading edge of foreign brands in fashion, technology, social operation and data analysis is still unable to shake.

In recent 10 years, Andemar, the boss of the US brand UA, has said that in the next two years, the most attractive thing for him is the relationship between sports and health, and the data will be the link between the two. "Blanke"