Gold And Jewellery March Into Foreign Markets With Electricity Providers

The traditional business network is the trend of the times. What is the trick? "If we want to touch the net in traditional business, we should be more daring and give more power to the electronic business team so that they can try more, even try and make mistakes, so that we can find a more suitable path quickly", Dong Zhen said.

First of all, since the beginning of the operation of CAI Bai jewelry business, a subsidiary has been set up independently.

The electricity supplier company has independent personnel rights, procurement rights and pricing power, the head office boldly decentralization, the electricity supplier company fully enjoy the convenience, but also carefully exercise power, so that the vegetable hundred jewelry can better carry out the electricity supplier business.

Dong Zhenbang believes that some traditional enterprises will take the outsourcing mode, which has both advantages and disadvantages, which is quick and standardized operation. The disadvantage is that the profound connotation inside the enterprise is difficult to fully display and needs to run in cycle.

The internal team is most aware of the idea that Cai Bai wants to convey to customers.

This confirms the idea of Wang Chunli, general manager of CAI Bai jewelry at the beginning of 2015.

She believes that to do e-commerce business, the older generation of leaders does not have the advantage, young people are familiar with the road, it is possible to boldly decentralization, give more company policy support, do not let them get tied up.

It is understood that Dong Zhenbang is also the company's "post-80s", but it is he led the electricity supplier company, in the first year of 2014 touches the water net, announced plans annual sales of 20 million yuan, at that time the company gave him a pinch of sweat, this figure is not easy.

As a result, by the end of 2014,

The company's sales volume reached 28 million yuan.

At the beginning of 2015, the electronic business team announced that the annual target was 1 hundred million, which means that sales in second years will reach 4.3 times in the first year.

The latest figures show that the annual sales of CAI Bai electric company exceeded 120 million yuan.

Dong Zhenbang disclosed that 55% of the electricity supplier's performance this year came from outside, and about 5000000 of the traffic came from the non Beijing area at about 6000000 UV traffic (a computer client was an independent visitor).

This means that through the electricity supplier channel, Cai Bai jewelry has achieved nationwide publicity and promotion. From the data, it has achieved sales in all provinces and Hong Kong, Macao and Taiwan provinces, and the sales in coastal areas are better.

This is a great breakthrough for Beijing's traditional retail enterprises.

In the future, when the vegetable chain jewelry is developing nationwide, the early stage data accumulation of the company will provide very important data support.

In 2015, vegetable hundred jewelry launched the plan of "vegetable hundred and master", and registered a trademark of "future teacher".

A collection of the most famous high-end art masters in the industry, such as jade carving master, jewelry designer, master of Arts and crafts.

In this plan, the goal is not only to sell, but also to promote culture.

Sales amount to 120 million yuan, how did it happen? Dong Zhenbang said that in 2015, the electricity supplier company has been adjusting and reforming, and has comprehensively adjusted product category, marketing strategy and brand promotion mode.

On the one hand, the team continuously optimizes product categories, finds customers' demand on the alignment line, and successfully creates explosive funds.

This is a very business operation means.

Secondly, it is the upgrading of the enterprise internal information system, adopting the system that the world's 80% and five hundred strong enterprises are using.

First of all, Cai Bai is upgrading the ERP information technology, adopting the most advanced SAP system in Germany.

It is also the SAP system of the five hundred strong 80%, which realizes the integration of Finance and business.

At the same time, the electricity supplier company is also doing the docking with the SAP system of the head office, realizing the docking of foreground display and warehouse goods and the control of the whole delivery process.

The promotion of efficiency has also contributed to the growth of sales.

For example, during the "double 11" period in 2014, 30 people could send 400 orders a day at most, and 20 people in 2015 could send up to 2000 at most.

Third, introduce and train talents and team internal construction.

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Before the operation of Jingdong flagship store and Tmall flagship store, there were two operators. In 2015, two positions were operated in turn.

In this process, both teams have new discoveries and experiences, and make use of their respective managerial advantages to complement and learn.

"Double 11", "double 12" and other activities have adopted project system, and the efficiency of work and communication has been greatly improved.

Dong Zhenbang said that this year's goal was doubled on the basis of last year.

"We have to try online.

Such as O2O, proprietary platform, distribution mode, customization mode.

The future project of CAI Bai electric company is more focused on young people or teams with potential for future development. They are concerned about their growth and combine with the products of CAI Bai jewelry and find some common points.

So that consumers can be able to resonate with the same people through future teacher projects, so that there will be more integration of product cognition.

That is to say, we should use young people's stories to achieve some spiritual guidance from consumers, such as guarding, companionship and persistence.

In addition, the future teacher project will set up a customized platform through this project this year, and then there will be many personalized jewelry designers and cross industry personalization designers to design products on this platform, and then the company will further promote sales and promotion.