Rio Olympic Games Will Boost Fashion Movement

The age of fashion and sports is far from clear.

According to market research firm Euromonitor data, in 2014, sports related global clothing sales increased by 6% over the same period last year, reaching 220 billion yuan (about 142 billion 660 million yuan).

Combing the ins and outs of the fashion movement and introducing countless sports joint events to the Adidas marketing strategy, the fashion media have been scrambling to expose this trend in the past year.

High frequency words such as sports shoes, baseball blouses, netted fabrics and so on can be heard quickly, but the Rio Olympic Games in the near future are paving the way for the second spring of fashion movement.

No matter what is unique, the Stella McCartney, who designed the British uniforms in 2012, also turned the flag into a part of clothing, whether it was Polo shirt, swimsuit, or gymnastic clothes.

The British fashion designer has again taken full responsibility for the 2016 British uniform and will be announced in the 4 month of next year.

If we want to find out the trend of the latest fashion movement, we may be able to pay attention to the May LV holiday series.

This French

The company specifically selected the venue to be held in the Olympic Games host city of Rio De Janeiro, and less than 3 months from the opening time of the event.

For fashionable followers, wearing sneakers or sportswear does not mean that it is sweating.

The Mintel consumer survey shows that more than half of the buyers of fashion sports are not involved in any sport.

In most cases, they just go through CBD business buildings, participate in various theme parties, and even go to fashion shows with a sporting atmosphere.

However, the new wave of sports led by the 2016 Brazil Olympic Games in Rio De Janeiro may be another matter.

Compared with the previous street style, its sports competitive taste is more pronounced.

To say the fuse, it is probably the sportswear in France fashion house Chlo October this year in Paris fashion week.

"It looks so succinct.

But even selling 1000 pounds (about 9661 yuan) will not discourage brand customers.

"Now everyone wants to dress comfortably," said Justin O She, the buyer's director of luxury online retailer MyTheresa.com.

Gucci and Hillier Bartley have launched sportswear, and I can assure you that one day, Lord Buddha will wear them to the show models.

And this is not just the welfare of women.

Another family

In the interview, Simon Chilvers, the chief designer of the electricity supplier, judged: "men can wear light jackets or jackets outside."

It is bound to be the next spring and summer hot spot.

The French brand Lacoste, famous for its crocodile sign, has been making efforts to pform its tennis apparel brand into a new fashion of lightweight fashion targeting young comfort in the past ten years.

As the design brand of the French team's team uniform, it is very dedicated to salute the Olympic Games at the show. Felipe Oliveira Baptista, the creative director of the brand, offers a series of men's wear from the Polo shirt and the super size jacket with the inspiration of the "national flag athlete".