Shopping Centers Attack The "One Stop" Fashion Life Experience Place.

At present, the land resources in the central city of Shanghai are scarce. However, the old urban areas with backward infrastructure can no longer meet the needs of modern living, and are difficult to agree with modern urban planning.

Therefore, the traditional business in the central urban area is in an awkward situation of "large volume and low performance".

In addition, DTZ's recent report pointed out that China's commercial market is facing a decline in retail rents due to slowing retail sales and reduced passenger numbers.

It is estimated that China will become the largest retail market in the world by 2018.

Although physical shops and shopping centers are still popular in major commercial streets, sales growth of physical stores also slows down as e-commerce and Internet marketing become popular.

In this regard, the first Pacific Davies China project and Development Consultant Department Director, Ms. Tan Wenhong said that under the impact of the Internet business, business needs to be pformed, and personalized commerce has become a new topic at present.

For the existing traditional businesses, we should improve the functions of supporting facilities, community public spaces and services, protect the historical and cultural features, optimize the layout of pportation infrastructure, and strengthen the construction of green buildings and ecological blocks.

In addition, although the rise of the electricity supplier is an indisputable fact.

However, the director of the commercial real estate tenant in the Asia Pacific region, Ning Xiao Yan, said: "physical stores are still important. What the shop owners need to do is improve the shopping environment and customer experience so as to win more customers."

It is worth noting that domestic shopping malls are actively pforming into a one-stop fashion life experience place, and a large number of leisure and entertainment facilities are used to create an experience that is different from online shopping, while developing more sources of income.

For example, the Yifeng Times Square, a grand opening of Sanlin plate recently in Pudong, has an overall volume of 55 thousand square meters, with a total investment of more than 900 million RMB, covering five major formats: Food and beverage, brand retail, leisure and entertainment, parent-child education and community matching.

The highlight is that the project will build a children's experience life Plaza on the two floor, introducing children's theme store, Carey baby, Hua Yin Qin, Cody's thinking children's English education, Martin and friends, special training baby, BBUNION, imaginative music and other famous children's brands.

Zhang Xinmin, general manager of Shanghai Yifeng Times Square business management company, said that the vast majority of Shanghai's family structure is the 4-2-1 mode. The consumption habit has evolved into a household consumption centered on children. This will be the mainstream consumption pattern in the coming period.

In recent years, the traditional commercial pformation of urban centers is numerous, and Huaihai Road and other core business circles have also been greatly updated. Tan Wenhong said that the city is entering a period of rapid development. The development of complex development in the context of urban renewal needs to be treated rationally and reduce blindness and speculation in development activities.

Identify their own position, while innovating at the same time, do not forget to inherit the unique local history and culture.

The renovation and renewal of old urban areas such as Xintiandi and Tianzifang; the upgrading of workers' Cultural Palace in Shanghai West to Shanghai West Urban Cultural Park, preserving the existing landscape, upgrading to green lung and fitness center; upgrading the theater to create "

"Walking in the front of the business trend, creating a" small and refreshing "urban study, and changing the traditional office structure to create the" We Work "of the inner ring.

At the same time, in order to further develop, cities must find ways to maximize their limited space.

The disadvantages of outward or upward development make the development of urban CBD underground space another option.

It is understood that

We have begun to explore underground space for future development.

In May 2015, the underground complex of the new Expo Park B area was completed, and the underground space with an area of 445 thousand and 900 square meters was completed.

Permanent buildings are linked to 28 headquarters buildings.

Among them, the China Pavilion will be built on adult sites, shopping malls and entertainment places, and will provide about 6000 parking spaces.

Yang Yuechen, the director of Lai Fang and the director of Shanghai research and consultation department, said that the large underground comprehensive buildings in the later Expo Park set up a new benchmark for the real estate development projects in Shanghai, and the development of underground space will also become a new trend in solving the problem of land shortage in Chinese cities.

Dead Leung Ban concluded that at present, mall developers not only provide retail space, but also create the destination of shopping experience, so the shopping mall generally adds more consumption elements, such as food and beverage and children's education.

In addition, many business operators use mobile phone shopping applications and free Wifi wireless Internet technology to create online and offline shopping experience, while also collecting customer consumption patterns of information and data.

In addition, the opening of Disney Park in Shanghai next year is expected to promote a new wave of business driven by child consumption.