Shopping Carnival All Over The World: What Efforts Did Alipay Make?

Last month, China's "double 11" and the United States "black Friday" (referred to as "black five"), so that many "chopped hands" crazy.

Now, the sea scouring old birds have entered the preparation stage ahead of time. The shopping festivals in Europe and the United States, Hongkong Spring Festival and the Japanese new year are packed. Are you ready to eat the soil? (because of the excessive budget and self mockery, next month, "eat the earth" to describe the craziness of online shopping)? Why?

Everyone is buying and buying the "black five". What is it?

Recently, Zhengzhou citizen Li Xiang and his friends have not only talked about the "double 11" and "domestic".

"And also talk about the black five" black Friday ".

On the day of "black five" this year, he started his first life in the direction of his friends.

An expensive slanting camera bag, with a pair of domestic counterparts.

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Li Xiang said that the original price of the United States is cheap, "black five" is a discount, even shipping costs are also discounted.

Black Friday is the traditional promotion season in the United States, and is scheduled for the last Friday in November.

That day, almost all offline businesses in the US will offer the best discount in the whole year.

This year, US shopping data show that the number of "black five" on the antenna is 103 million.

Henan Hai Tao user scale increased by 17 times, and Zhengzhou consumption increased by 6.3 times.

At the beginning of December, Alipay disclosed the "black five" sea scouring data this year. The size of Hai Tao users increased by 7 times than that of last year, a record increase. Seven of them became female users, and the average per capita expenditure was 699 yuan. Clothing, cosmetics, mother and baby and health care products four commodities were the most sought after, accounting for more than 75% of the total paction volume.

From the regional perspective, Henan, Shanxi, Hebei, Hunan and Jiangxi have the fastest growth in the number of users in the five provinces, of which the number of consumer spending in the provincial administrative region of Henan province is fifteenth, an increase of 17 times compared with the same period last year, and the consumption volume grew by more than 7 times over the same period last year.

Zhengzhou's orders increased by 13 times compared with the same period last year, and the consumption volume increased by 6.3 times.

The threshold is lowered: no need to understand English.

The high threshold of Hai Tao has dropped sharply in the past one or two years. Once you need to master a foreign language, worry that the IP address in China is being "chopped", familiar with the difference between the shipping companies and the time of receipt, the "bad character" may need to patronize the customs. Now it has been simplified to a few steps on APP.

Yesterday, fan Yun, a 80 generation fan, habitually opened a client on her mobile phone called "memo SWAT". In my order, she found that the CK underwear bought on Thanksgiving Day is on its way from the United States to China.

Fan Yun bought 3 pieces of 286 yuan from the US east-dane website through meme Swat. During the promotion period, the United States free shipping, plus 9 yuan currency conversion fee and 40 yuan international freight, she paid a total of 335 yuan, which is less than 1/3 of the domestic price.

Apart from Mao's whiz, Amazon, which opened the overseas direct purchase, is also the most frequently visited sea by fan Yun.

Their common feature is that they do not need to worry about the whole process.

"I just need to pay the bill and upload my ID card to help customs declarations. I can save even the English language."

Fan Yun said that all the display on APP are Chinese, and even the real-time price of the United States has been converted into RMB by Yao Xiao and Amazon.

This year is the second year of "black five" in meme, and only 100 thousand during the "black five" period.

This is a technology purchasing platform that brings together hundreds of world-famous official websites.

It updates the latest discount of overseas electricity providers in real time, so that users and the American people can experience "black five" together, and do not have to register those e-commerce sites one by one.

Users only need to place orders and pay on memo. Meme can help users complete payment in the official website, contact shipping companies, declare customs and so on.

Payment of "Sinicization": the official website of the United States, directly linked to the domestic address.

What Alipay is doing is another kind of effort.

70 Mr. Hou often received 7 bottles of health care products from the United States last weekend. This is the first time he has abandoned the sea scouring platform and directly purchased the seafood through Alipay.

"Black five" during the period, I inadvertently saw Alipay APP have an overseas direct purchase promotion, I see the American GNC official net is promoting, the mobile phone is slow, I hastened to use the computer login to grab, it is said that the web site was crazy Chinese people have been crumbled.

Mr. Chang presented the bill to reporters, including 7 bottles of health products, including fish oil, vitamins and propolis, including 394 yuan (including US consumption tax, freight and immigration duties in China).

Mr. Chang said that using Alipay on the official website of the United States and directly using Alipay's associated domestic address, the "black five" period was 12 days' receipt of goods, which is indeed convenient and quick. "Alipay modularity is embedded in the US website, feeling like an original English version of the Tmall flag shop.

It will not be hit by Chinese IP addresses, nor need to study what cards the United States can use.

A staff member from Alipay PR office said that thousands of foreign official websites could be paid directly through Alipay, including four major U.S. Department stores Ma-cy's, Bloomingdale's, Saks5thAvenue and NeimanMar-cus, Japan Rakuten and Korea Lotte.

Shorter time consumption: self logistics, faster delivery.

Zhang Bin, a Zhengzhou girl, bought the shampoo on Amazon's overseas orders on Thanksgiving Day, shipped from the us that day, and has entered the customs clearance process in December 1st.

This is totally different from the traditional shopping experience.

"I forgot what I bought when I received it."

Zhang Bin described the experience of Hai Tao two years ago.

To win more consumers, cross-border electricity providers have launched their own international logistics solutions to reduce the cost of time.

A person in charge of the cross-border electricity supplier terminal said that they were the first self built, self operated cross border logistics platform, and most of them came from overseas direct mail in addition to bonded delivery.

Amazon's advertisements are more exaggerated, and "lightning speed logistics" attracts consumers' eyeballs.

In August this year, Amazon's "offshore purchase and flash purchase" was launched on the 3 day of the Guangdong free trade zone. It is known that all orders can be cleared quickly, enjoying an average of 3 days of logistics distribution with local shopping, and some goods can be delivered on the same day.