Sales Of Fur Dealers Are Not Satisfactory.

The mink, which used to be twenty thousand or thirty thousand yuan, can be bought more than 10000 this year.

Now, thousands of dollars can be done.

A recent meeting in Zhengzhou

At the fair, 88% off of the leather clothing attracted consumers' attention.

The weather is getting cold, and again to the peak season of fur sales. After last year's big diving, the price of fur this year is still very close to the people. A mink coat is straight down ten thousand, and ordinary leather jacket can be fixed by 1000 yuan.

Although many businesses have said, "as long as they do not pay," but even so, few people are asking for it. Many of the fur market is just as hot as the recent weather.

Status quo

In the past, one earned two thousand and now earned hundreds.

Recently, many fur dealers are worried because sales are not satisfactory.

"Haining factory shop directly battalion, one wholesale," "consumption over 1000 yuan to send 50 yuan fuel card", "as long as buying can draw a prize"......

November 14th, in Xinmi Qu Liang

Inside the city, the newly opened Haining fur trade center is selling various promotional advertisements everywhere.

Although the market tried to gather popularity, reporters saw at the scene that people who watched the bustle were far more numerous than those who consumed it.

"The price of fur has decreased a lot in the past two years."

Sun Yuxing, a businessman from Haining, told reporters that the year before last, the price of good mink was 23 thousand yuan ~2.6 yuan per piece and 1500~1800 yuan for leather clothing.

But this year, the most expensive marten in his store sells for only 16 thousand yuan, and leather clothing is basically about 1000 yuan.

Guan Feng is the operator of the "beauty posture fur" shop in the silver based trading city. It has been operating for nearly 10 years in the fur trade. It has also seen the ups and down of the industry. But the price of mink was cut down last year, or it made him suddenly fail to defend the land and lost millions of dollars.

"In 2013, the price of leather was high, and the imported goods were also expensive. The mink basically sold 30 thousand yuan or more, but the price suddenly plunged last year. At the end of 2013, all the high priced purchases were sold at a loss, and all of them lost five thousand or six thousand or seven thousand or eight thousand, and the whole year lost millions of dollars."

Guan Feng said that there was no way to sell, but even more. Many manufacturers were also losing money.

This year, Guan Feng is very cautious, and has not entered so many goods, but the market is still.

This year, the price of mink in his shop is directly reduced by 10000 yuan compared with the previous year, but few people still ask for it.

"I used to earn at least two thousand of what I sold, and now I can sell hundreds of dollars."

According to the press survey, fur prices and prices fell in 2014, and this year the market is still in the market. Many of the former fur traders have closed down or changed careers because of their low profits.

"The price is a little lower than last year, but sales are still not good."

Liu Yunshan, the operator of the "tiger in the sky" brand in Zhengzhou World Trade Center, said that in August, selling fur (anti season sales) in the past year, it was not able to sell at all this year and began selling in November.

Abduction

Overcapacity leads to volume and price drop.

Fur industry, which has been thriving in previous years, has continued to cool down.

The reporter learned that the price of mink mink and marten fur is larger than that before 2013, and the price of domestic sheepskin is not very high.

Guan Feng told reporters that unlike China's fur market, high-quality fur from abroad can only be bought through auction houses.

So the auction result determines the price trend of all kinds of fur in the world.

Last year, the price of mink plunged or oversupplied.

He said that last year, a large number of China's mink stocks were listed (most of which were imported in the market before last year).

Sun Yuxing said that the decline in raw material prices in the world is a reason. Besides, there is competition from the Internet.

Huang Yanjie, director of the China Leather Association, said that the reason for the fall in fur prices was that the consumption was not strong and the foreign market was sluggish. China was also in a special period of economic pformation.

It is understood that China is a large country of fur production. Fur is mainly exported to Russia, Japan, the United States and other countries. The economic situation is not good, which leads to a decline in purchasing power of foreign consumers. The export volume of many enterprises is only 1/2 of that in the past.

In addition, another reason comes from the upstream of this industry chain.

Data from the China Leather Association show that from 2009 to 2013, fur animal breeding industry is growing at an annual rate of 30%~40%.

Because fur industry has been increasing year after year, mink farmers have expanded their production capacity, and some other industries have begun to enter the breeding industry.

Export volume has changed little, and the scale of domestic aquaculture industry has been expanding, which eventually leads to overcapacity in the market.

{page_break}

Change

Fur cooling, mass consumption rise

During the interview, a businessman told reporters that because fur profits were considerable in the past few years, many fur processing enterprises and dealers wanted to hoard goods, some of them did not sell for two or three years and waited for higher profits.

But when I wanted to sell it, I suddenly realized that it had already been sold.

Because of the pressure of excess capacity, fur began to shift to mass consumption.

"Before buying mink are all high-end consumers of luxury cars, and now there are more and more local consumers in the countryside."

Liu Yunshan said that before he went to his shop, there were many customers who bought mink.

And many businessmen found that the age of fur consumption groups has also widened. In the past, they were concentrated in 30~50 years old, and now they are 20~70 years old.

"The color of fur used to be black, white, gray and coffee, and there are many colors in the past two years."

Liu Yunshan said, especially this year, in order to meet the needs of more young consumers, manufacturers have more styles than last year.

"Now, unlike before, as long as you can sell it, now it must be a good money to sell."

This year, mink has a lot of synthetic fur with feather, wool, fox hair and so on.

Sun Yuxing said that although the price has dropped considerably over the past two years, the quality of fur has improved.

Reminder

Buy mink

It should be the first choice to have after-sale service.

Although mink has been cut down, it is very cost-effective to start now, but the price of ten thousand or twenty thousand yuan per item is also a luxury for ordinary consumers.

Reporters learned in the interview that today, as the fur market is cooling down, many dealers and joint manufacturers clean up the stock of the tail cargo, the price is very low, but when buying, we should also pay attention to the quality.

Especially mink, the best choice is after-sales service.

Guan Feng said that many consumers do not know how to discriminate between good and bad. Some domestic mink, thin and long hair, and imported high-quality marten is like satin, short hair, thick velvet, and feels very soft.

Consumers are more secure when they buy after-sale services.

Liu Yunshan told reporters that the basic price of some fur, consumers can refer to it.

Before 2013, the factory price of a mink coat was about twenty thousand yuan, and now it only needs more than ten thousand yuan. In the market, fur fur is more common in the market. Basically, 300~500 yuan / piece. If the fur is made, the domestic fur leather lady fur coat is about 1000 yuan, and eight hundred or nine hundred yuan can also be bought. If it is imported sheepskin, it needs 1500~2000 yuan, if it is filled with down, it needs 2000~3000 yuan.