Changsha Shopping Center Gets Together To Open Star City Merchants To Do Better Themselves.

Xiangjiang scenery belt and Pozi street intersection, the golden pier of May 1 business circle, the staff of Hisense Plaza, Huayuan Hua center podium, are busy for the opening.

In mid December, the Hisense square, which is located in the exquisite fashion shopping center, will meet the public.

130 thousand square meters of super shopping space, seven floors on the ground, the first floor, select 500 well-known brands at home and abroad, shopping, leisure, dining one-stop experience.

"The decoration of public areas has already been completed, and now the brands are coming in."

The new Hisense Plaza staged the "first show" in the May 1 business circle, while Wangfujing, who had long ago settled down, chose to go to Hexi to open up territory.

Venus Road and Tongzi Po Road rendezvous "cross", the neon lights on the outer wall of the Wangfujing shopping center are flickering in the night sky.

"Opening hours are scheduled for late December."

Wangfujing deputy general manager Dong Xu introduced.

Xingsha business district, where consumption has been growing rapidly, will usher in the 50 thousand square meter Huarun Vientiane shopping mall in November 28th, when more than 100 well-known brands will enter, and 70% of them will be stationed in Xingsha for the first time.

In addition, the Central Plaza, located in Wuhan Guangzhou Business District, will also open the boutique supermarket and food plaza in December 19th to prepare for the official opening of May next year.

"New shopping centers everywhere will provide more choices for shopping and leisure."

The relevant person in charge of the Municipal Bureau of Commerce believes that this will also promote the pformation and upgrading of Changsha's commercial quality.

There is no doubt that the opening of these shopping centers will further aggravate the competition in Changsha's retail market.

It is precisely because of the clear understanding of market competition, the newly opened shopping centers will expand their strengths to create a unique brand image.

Hisense Plaza has 130 thousand square meters of super large volume, which is very rare in the May 1 shopping area.

MCM, Michael Kors, VERRI, Armani Collezioni, DAKS and other light luxury brands, seven floor glass curtain wall Jiangjing restaurant, 4000 square meters boutique supermarket, unique membership service...

In the fierce competition of the May 1 business circle, Hisense Plaza is trying to build its own "characteristics", attracting young people and fashion consumers.

The Wangfujing shopping center emphasizes that with a new concept of "family life park", it can customize a weekend amusement park for the whole family, and create a new third living space outside work and family. "Two shops are different from one store in positioning, brand and function."

Changsha Wangfujing general manager Zhang Jianguo introduced.

The biggest selling point of Yun Da Central Plaza is "Metro business". "Our subway business layer is seamlessly butted with the Changsha Avenue station of Metro Line 2. At present, 70% of the investment has been completed."

As the first commercial complex of Huarun in Hunan, Xingsha Wanyuan Hui is committed to building Xingsha's most distinctive commercial "business card" to meet the multi-functional needs of consumers, such as catering, entertainment, shopping, fashion, parent-child and so on, the head of Wanxiang Hui, Hunan said.

Over the past two years, many factors, such as excessive volume, brand homogenization, and electric shock, have been troubling the development of domestic commercial projects.

But in terms of competition, people in the industry generally believe that Changsha's business is developing at a healthy pace. According to its own rhythm, upgrading and upgrading new stores is not as tragic as some cities.

"To be better" has become the consensus of Changsha business leaders.

To this end, you, ah, Tongcheng, BBK, Wangfujing, Yun Mei Mei, Huarun......

Start looking for a group attack.

Whether it is "shopping center of traditional department stores" or "shopping malls department store", or targeting the community, the development of sophisticated shopping centers will experience more than 40% of the leisure industry, or the whole chain of children training, maternal and child products, photography, entertainment and so on.

Businesses are cross border integration and multi elements.

In order to attract people's stay and solve

The aesthetic fatigue of shopping center brand is identical.

Reporters noted that these newly opened shopping centers are located in several parts of Changsha, and Hisense Plaza is located in the central area of the city, which aims to radiate the whole city. The Central Plaza is mainly radiated by Wuhan Guangzhou new town area. The shopping center of Wangfujing is located in Hexi, giving priority to the radiation of Hexi residents; Huarun Vientiane remit serves Xingsha consumers.

Liu Siwei, a professor of the provincial government and a professor at Hunan University of Commerce, believes that the layout of retail business in Changsha is no longer concentrated in commercial flourishing areas or a certain urban area, but a trend of full flowering.

With the further intensive distribution, the pursuit of differentiation and individuation is an inevitable trend.

It is understood that BBK Mei Xi new world, Wan Jiali international MALL, the Kowloon warehouse Golden State Center, the friends of the 51 square underground.

AUX's colorful commercial plaza and other commercial projects are also ready to go.

The relevant person in charge of the Municipal Bureau of Commerce believes that the current population in Changsha is mainly concentrated in Hedong, and the business concentration in Changsha business circle is relatively high, causing traffic congestion and other problems.

The establishment of large shopping centers in areas with relatively concentrated population in Hexi and Xingsha can not only attract consumption flows from the center of the city to the surrounding areas, but also drive the consumption of local population to the middle and high end, and drive the development of the related third industries.