"Double 11" Many Clothing Listed Companies Discount Strength, Large Scale Sale, Anti Sweep Goods.
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Double 11
"Discount banquet" is becoming more and more widely known. It not only attracts more and more consumers to go crazy on this day, but also attracts more and more famous brands to participate in this day's discount event.
It is understood that in the "double 11" activities, a number of clothing industry listed company's brand gives a greater discount intensity.
as
Hai Lan's home
,
Seven wolves
Shan Shan, Baozi,
Bosideng
The brand of clothing listed companies such as Pathfinder and so on are not discounted, even some brands play 89% off gimmicks to attract consumers.
In order to attract consumers, Hai Lan's home has launched the "Hai Lan Jia men's special field" specially in vip.com. Among them, there are individual products playing the lowest price of 98 yuan.
However, when the webpage was opened, it was found that only one long sleeved T-shirt was 98 yuan in the men's wear special at Hai Lan's home. In addition, the belt worth 99 yuan was placed behind it.
Other clothing prices are more than 100 yuan, but the price is still below normal.
In addition, some well-known brands such as Shanshan, a listed company, have also launched the 1.1 Carnival Carnival of the whole brand. Bosideng is giving the 1 low price of the whole game.
Under the massive discount of many famous brands, the clothing priced at 1000 yuan in the shopping mall usually has to drop to a historical low price in the "double 11" activities.
Reporters found that in this big discount competition, the brand clothing of the listed companies has become very close to people after a substantial discount. Most of the clothes priced above 1000 yuan after discount, the price tends to be as low as 200 yuan, 300 yuan or 400 yuan.
It must be said that the discount rate of this activity is higher than that of previous years, and some clothes have been sold in a limited way because of the discounts, so as to prevent people from sweeping the Internet.
It is worth noting that in this clothing brand discount, men's clothing discount is far greater than that of women's clothing, and the well-known clothing brands are often men's clothing.
According to the insiders, women's consumption power is much higher than that of men, resulting in a higher inventory of men's clothing than women's clothing. Therefore, the discount rate of "double 11" activities is relatively large.
It is understood that even the Hong Kong listed companies, which claims never to discount, has made a big discount in the "double 11" event. Although baozi is famous for its production of women's clothing, it is men's clothing that is participating in the "double 11" discount.
According to its discount rate, most men's clothing discount is as low as seventy percent off, and the price is also below the price of 1000 yuan to several hundred yuan.
Through the reporter's investigation of the "double 11" activities of Tmall, Taobao, Jingdong and vip.com, the discount of women's clothing is less obvious than that of men's clothing. Even though some women's clothing has a discount, the discount rate is far less than that of men's clothing.
Although the electricity supplier has made a big profit in the "double 11" activities, it is still not enough. Once again, it launched a return event in November 12th. Some of the products are still in the preferential stage, and consumers can still buy good quality and inexpensive products.
However, according to the reporter's experience, in November 12th, many goods were sold out because they were sold.
Especially in clothing, most garments appear to be broken or broken.
From the "double 11" activities launched by the electricity supplier, we can see that the competition between the electricity suppliers and the shopping malls has become hot. As more and more famous brands enter the electricity supplier, the days of the shopping malls will be increasingly sad. How to pform the difficult position will be the problem that the shopping malls need to explore at present.
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