The Memory Of PRINGLE Is Coming Back.

1815, heritage Luxury brand Pringle of Scotland was born in the rise of the knitting industry - Scotland. Since the establishment of the brand, we have been relentless in pursuit of technological innovation and become one of the first brands to manufacture knitted coats. The brand's first rhombohedral pattern and knitted two piece suit have long been British classics. Two hundred years after the establishment of the brand, the classic retrospective exhibition was launched at the Scotland National Museum in Edinburgh, and then came to Shanghai Rui Ou department store.

The classic retrospective will trace back the long history and tradition of Pringle of Scotland, and explore it through the creative ideas of well-known curator Alistair O (Alistair O) Neill. Knitwear The core position in modern fashion.

In order to recreate the history of brand making from knitted underwear to coat, the classic retrospective exhibition has collected exhibits from the royal family, Hawick Museum and Women Golfers Museum. "I am honored to be involved in this history and witness it. Pringle How the fashion trend has been affected since the early twentieth Century? For any designer, this is absolutely priceless. Creative director Massimo Nicosia said.

Visitors will be invited to explore the wonderful journey of Pringle of Scotland as the world's oldest fashion brand in the past one hundred or two hundred years through very rare and valuable early knitwear, classic fashion, records and videos.

The 200th anniversary classic retrospective exhibition will explore how knitwear integrates with contemporary fashion, and traces its extraordinary historical heritage to the past and the present, analyzing a brand development process from small knitted underwear companies to knitted fashion apparel world-renowned.

The unique warmth, elasticity and breathability of knitted sweater is the basic element of the style and style of the sweater and the cardigan. In the last century, the design elements of sportswear and men's clothing that had great influence on the fashion style of women's clothing could also be seen in the fashion of knitting that was preserved at different times. In addition to the display of classic knitwear, we will diversify the contents of the exhibition with short films, photographic works and precious historical archives, presenting the brand details that have been accumulated over time.

Alistair, the curator, said that not only has it achieved the milestone of Pringle brand 200th anniversary, but also witnessed the core position of knitwear in modern fashion. The classic two piece set (The Twinset) is still a fashion item. What is more exciting is that such a classic design can show how Scotland knitwear leads the twentieth Century fashion trend through a broader perspective, and profoundly reflects the two character characteristics of Pringle of Scotland's fusion of traditional and modern fashions.